Table of Contents
Introduction 2
Googles background 2
Googles products and Services 2
Google search 2
Google Gmail 3
Google news 3
Google Map 3
Google Drive and Google+ 3
Other Google’s products 3
Android operating system 3
Introduction
Google is a multinational company from the United States of America founded by Larry Page and Sergey Brin in September 1997, Larry and Segey created Google from BackRub a search engine that both collaborated in creating in 1996 that operated in Stanford servers. Google currently have vast number of web based product that it offers to its customers, Google also have product that are not web based such as Google’s Nexus products and Chromecast.
Googles background
In 1998 Google launched “Google friendly Newsletter” which was issued every month so that they can keep their fan informed about Google’s news but the new latter was later shout down due to new way of sharing news such blogs and Google+. Later that year Andy Bechtolshiem the co-founder of sun wrote a check of $100 000 to company that didn’t exist at that time by name Google Inc. which was later incorporated by Larry and Sergey who open a company account and deposited check from Andy Bechtolshiem.
Their first workspace was setup in garage that to Susan Wojcicki in Menlo park, Cliff on Santa Margarita Ave. in their new workspace their hired Craig Silverstein as their first employee and worked for Google for more than 10 years and later joined the education Startup academy. In December of year 1998 Google was recognized as the search of choice for 1998 top 100 websites.
As time go by Google grew, requiring them to move to much a larger workspace and they did so by moving to Palo Alto, 165 University Avenue with and workforce consisting...
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...d less than $8 million of debt, google makes earning of roughly $50 billion and 22% of that as profit
Google offers product of high quality and satisfy their customers, Gmail offer user high user experience compared to other email service provider. Currently people prefer to buy android operated smartphone as they offer user an integrated platform in their mobile smartphone’s.
Google’s weakness
Google product such as Gmail, Google Drive, Google news, Google+, to name few are offered for free to customers and this products are used by many people but don’t bring any revenue to google, simply many of google’s product don’t make profit.
Most of google’s revenue comes from Google’s AD’s which means that if the part of google start to suffer or face some serious problem google would loose most of their revenue which can lead to it bin bankrupt over a short period of time
They could use to increase some the marketing on some of their newer ventures such as their Google Apps and Cloud services. With the company’s global popularity, recognition and market dominance the company seldom engages in colossal marketing campaigns. However, the company has been known to advertise and promote key products or services. As an example, in 2012 the company spent about $213 million on advertising its own products, with the majority of the budget used for online ads. Of note the company spent an estimated $12 million to promote Google+, “including on a TV ad featuring The Muppets who were seen using the social network 's "hangout" video chat and singing "Under Pressure," the Queen and David Bowie hit” (Efrati, 2012). However, this is the exception as opposed to the rule and Google tends to favor the minimalist approach when it comes to promotions. A couple benefits of this is that Google’s minimalist approach appears to resonate with their target market. Despite the majority of their revenue coming from advertising, Google does not advertise on its homepage, not even for their own products. Additionally, the company spends little for promotion and as a result, more funds are available for other areas of the business. In 2014 Google’s
“Google Inc. is an Internet giant with a record $22.9 billion in advertising revenues in 2009 and the indisputable leader in Internet search,” (Unrealist, 2014). Within the industry of Internet Information Providers, Google, Inc. is ranked number one over Yahoo!, MSN, and Facebook, Inc. The majority of Google’s revenue comes from advertising sales. Google has many competitive advantages over other search engines in its industry.
Google is an example of a business that employs an intrapreneurship approach, giving staff time for personal projects. As a result, Gmail was created and launched in 2004. Currently Gmail is one of the world’s most popular webmail
The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
Googleplex is the new Google’s headquarters located in Mountain View, it was built with an informal culture and referred to as a rambling corporate campus by Eric Schmidt during his inaugural meeting. It has exercise balls which were re-purposed as movable office chairs; desks which were made out of wooden doors; and dogs that were permitted at work. In addition, top chefs were hired to provide free meals for all employees. Others are on-site health and ...
It all began when Susan rented out her garage to Google founders, Larry Page and Sergey Brin as their headquarters. She, then joined Google in 1999 as the 16th hire and the company's first marketing manager all the while spearheading Google doodles. Product-managing the licensing of web search, site search and enterprise to Google's first customers, and being responsible for the initial development of Google Image
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Google is a multi-billionaire company that was founded by Larry Paige and Sergey Brinn in September 1998. Google housed more than 40,000 employees and it is now still increasing. In 2014, the company has 53,600 employees. There are several products created by Google, some of the well-known are Google Search, Google Scholar and Google App.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Levy, Steven, Brad Stone, and Peter Suciu. "All Eyes On Google. (Cover Story)." Newsweek 143.13 (2004):
Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities. The pressure of the government provides additional problems with copyright and privacy issues. As the technology expands, it offers more problems for Google. “New...
The first aspect of the balanced scorecard is the financial perspective, which is responsible for answering the following questions: “To succeed financially, how should we appear to our shareholders?” Our finance objective for Google is to increase net revenue. Google’s revenue has shown a steady growth over the years. Google’ s revenue in 2011 was 37,905,000 and in 2012 it was 50,175,000. In one year, Google manage to exceed its 2011 revenue by 12,270,000. Google, is currently in their fourth quarter of 2013. Each quarter’s revenue in 2013 is noticeably greater than the quarters in 2012. In the third quarter of 2013, Google generated total revenues of 14,893,000, compared to 2012 third quarter of 13,304,000
The newest web based email service, which has gained more attention than most, is Gmail [1]from Google.com. Google currently hosts the most popular Internet search engine world wide. Google proposes to deploy a unique email service that will give users capability not available with other providers; most importantly 1GB of email storage space. Gmail will use Google’s sophisticated search technology to perform searches on a person’s email saved in their account. This searching feature allows a user to quickly locate and display relevant information from a previous email and not spend time scrolling through long lists of messages in email folders.