Good Party Music: Tim Berg or Avicii

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The Swedish conceived, electronic dance, house music producing artist Tim Berg, better known as Avicii, has rapidly risen with the youth of popular novelty and fallen from that exact reason. It is Friday night and his contrived electronic booms have already begun to fuel the rave faction fraternity parties that are the calling to every Villanova student. All are in attendance, including the Radnor police. The dreaded: “Your neighbors reported a noise complaint, please turn it down” will deter anyone’s buzzkill away from the empty keg. Fortunately, no citations are handed out, but the party’s playlist has now relocated to the lull of Dave Matthews. Although the field of electronic music is gradually becoming more accepted, there are still people who, while admitting it interesting, state the extreme: “is this actually music?” Just recently has electronic music become incorporated in pop culture, and once it had its foot in the door, it spread like wildfire. Like it or not, Avicii is now the third biggest and influential icon of the scene. Good and bad music will always arise from a genre, but the 21st Century has proven more complex in identifying whether an artist is truly a virtuoso, or has taken a shortcut to stardom. With the ability to use computers and sampling to create an original work, it is an interesting study to say the least. As part of a generation that grew up with electronic music, I feel an obligation to reveal the formulation and gluttony that Avicii is hiding behind his smirk.
Generally speaking, good party music is upbeat and does not require a lot of attention to appreciate. People tend to enjoy music more when they already know how most of the songs go. Sound recording radically changed the act of musical lis...

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...e electronic music industry in totality. Avicii’s rapid success has moved him in the direction of “big room” electronica: big chords, epic piano, and deafening bass. Sort of like the arena rock point of the 1980s. There’s nothing criminally wrong with all that I have mentioned above, except for the fact that artists who have been in this industry for a matter of years, are finding themselves shifting away from the sounds they originally stood by. It seems as if many are trying to imitate the success of Avicii. Without sounding like a hipster and calling out such the greats, such as Afrojack and Benny Benassi, I worry that the future will just act on current trends rather than create a unique style that electronic music has prided itself on. Avicii’s insatiability has currently pigeonholed an industry into following his steps, because that is what success looks like.

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