Globalization Strategy Essay

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A Globalization Strategy
Global, Multinational and International strategies aggregated together as three pillars of 'A Globalization Strategy' or can define 'A Globalization Strategy'. These three pillars of 'A Globalization Strategy' empower an organization to achieve its designed-aim for an international expansion.
In developing 'A Globalization Strategy' PEST analysis comes into play. According to PEST analysis the environmental scrutiny of political, economic, social and technological aspects that are apropos to steer on a global scale.
Three pillars of 'A Globalization Strategy' are -
Global Strategy: View the global market as local bazaar and supplying the bazaar with local variation in the product. This leads to global production and results in competitive advantage on global basis.
Multinational Strategy: Basically focuses on the tastes of local bazaar. The participation of company in a number of local bazaar besides its national market. Hence a particular strategy should be adopted to cater to the needs of each different country considering its consumer needs. This leads to a competitive advantage in each different country.
International Strategy: Key focus is towards the national market but is open-minded to flourish in overseas market too. Thus making the national market business strategy a master plan on how to prosper in cutthroat international market.
Red Bull is an energy drink that originated from Thailand but was sold for the very first time in its home market Austria on April 1,1987. Austrian entrepreneur Dietrich Mateschitz invented the formula of Red Bull energy drink. The nomenclature of Red Bull energy drink was derived from Thailand's pre-existing energy drink named 'Krating Daeng' where 'Krating...

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...ections and DVR's is the link to connect all the antenna's ergo the antenna can be fancied to be in the cloud. Coverage area is so widely spread that the customer can simply launch Aereo on any compatible device and watch from anywhere. Aereo is compatible with phones, tablet and computers thus reducing the cost of buying a new hardware.
Over the air television on internet connected devices concept by Aereo is facing ongoing legal disputes with the owners of several broadcast television channels. They are questioning the business model of Aereo for illegally acquiring the retransmission consent.
New technologies like Aereo often disrupt the existing economic and legal arrangements and such disruptive innovation often create a turmoil in the market stake of existing big giant companies, hence such ingenious product invention is termed as disruptive innovation.

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