Glo Bus Simulation Strategy

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At the beginning of the Glo Bus simulation our team developed a strategy that would allow us to compete with the other seven teams and put us in a position to gain a competitive edge. During the first few phases we were able to give a strong showing, however as the game progressed it was clear that other teams were implementing a similar strategy and making headway into our space. Reacting to the market changes was showing negative effects on our growth so we developed a new strategy to set us apart and allow our company to compete.

This game was an important tool on showing how a business must adapt to new situations and react to market changes. We learned how difficult it is to pick a strategy and implement it into the dynamic market.

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