Throughout the course of history, toys have played a fundamental role in entertaining and stimulating the minds of children. From inflated pig’s bladders and knucklebones in the ancient times to ‘Nerf guns’ and ‘Barbie’ dolls in the present day, their purpose is to encourage imagination and impart values through play. However, since the 1970’s, the seeds of gender discrimination were planted when toy companies started segregating their products based on social stereotypes. Upon walking into a local Toys ‘R’ Us store, one can distinguish the division of toys meant for boys and toys meant for girls based on the colours blue and pink and their contents. But on September 4 2013, Toys ‘R’ Us stores in the U.K. had announced that they would be neutralizing their gender based marketing. If a major toy retailer such as Toys ‘R’ Us, had publicly announced their effort to gender neutralize their stores, it further supports that this is a real issue as even a multi-billion dollar company supports the notion. However, this issue is still rampant in the world as most toy manufacturing companies are unwilling to produce gender neutral products due to the fear of losing revenue. Chris Bryne, content director for timetoplaymag.com said that the toy industry will perpetually mirror the culture (of society), and reflect it back in their products. (INSERT MLA http://bigstory.ap.org/article/some-parents-struggle-find-gender-neutral-toys) Therefore, the cycle of manufacturing toys that impart stereotypical gender roles will not end, until the general public demands for them. By encouraging the cycle to continue, it’s far reaching effects are allowed to persist – reinforcing stereotypical gender roles through toys fuels the problem of gender opressio...
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... These toys reinforce the stereotype on young boys that they are expected to keep up being masculine, active, that violence is acceptable and, that blue is a “boy’s colour”. Teaching children to conform to their gendered expectations is oppressive. According to authors_____, girls are taught to be “hyper-aware of their bodies and attractiveness because this is what they see is valued in society”. (orangebook) Females are also taught to attend to domestic work and discouraged to be too smart as it is intimidating to the other gender. This ultimately damages their feelings of self-worth which, can discourage them in aspiring to achieve as much as males and submitting to a subservient role instead. This idealized image is driven by the patriarchal society that we live in. However, a patriarchal society does not mean that men benefit from this. It also oppresses them.
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is on the girls’ side and which section is on the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys, however, are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves.
That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
Even though our country supports equality in gender, differences still exist. This issue of gender and sexuality of our society has had one of the biggest impacts in my life since I was raised with five brothers. Since birth, I was immediately perceived by my parents as my gender role of girl and daughter. My brothers were given action figures, cars, and guns to play with. I was given the traditional girl toys Barbies, baby dolls and kitchen sets. Of course, I enjoyed my traditional girl toys but it might have been nice to have a choice and be able to have the same toys as my brothers to play with. I eventually concluded that I should be satisfied with whatever toys were given to me by my parents.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
In the article The gender Marketing of toys: An Analysis of Color and Type of Toy on the Disney Store Website, Auster and Mansbach conducted research to examine the gender marketing of toys on the internet. They looked at what characteristics of “boys and girls” toys share, such as color of toy, type of toy, and witch toys were labeled for girls and boys. The pre - research of this study suggested that children are making gender distinctions of themselves and their group based on the types of toys that are bought for them. Bright and darker colors are meant as a distinction for “boy” toys, while pastel colors are meant for “girl” toys. The previous research also suggested that toys for boys and girls express traditional gender roles and that gender neutral toys are more likely to
Gender Socialization plays a big part in a child’s life in shaping their femininty and masculinity. Every child is brought with to have played with at least one toy to have called their own. Now, the purpose of the research that has been conducted is to take a further look into how toys that is sold through stores and played by children. This will then give hindsight as to how what is considered the gender norm has a part in gender role stereotyping and the affect these toys have on children view of gender characteristics.
I will not impose “gender specific” toys on them or tell them that it is not acceptable for a boy to play with a baby doll or tell my future daughter that it is not allowed for her to pretend sword fight. My children will be able to decide what they like and what they do not like and I will not allow anyone to decide that for them. This assignment has definitely opened my eyes to the market that is out there stereotyping children without much notice. Taking time to actually look into what is being done with toys and society with children has broadened my understanding and awareness of the impending problem that children are being faced with. I hope that one day we will see an end to gender stereotyping so that my future children will not be forced to feel out of place if they do not identify with a specific feeling or emotion that a boy should have or a girl should have. It sickens me and breaks my heart that things so minuscule such as toys can have such a negative effect on lives, especially on such a young children. This ideology of gender segregation should not be supported or further produced because it is harmful to the children that are directly or indirectly being affected by
Children start to define their gender identity in early preschool (Zhumkhawala 47). This means that the toys children are given go a long way to further (or help change) gender stereotypes and inequality. In general, boys are given trucks, blocks and doctor’s kits, encouraging them to build, explore how things work and be a...
Girls are supposed to play with dolls, wear pink, and grow up to become princesses. Boys are suppose to play with cars, wear blue, and become firefighters and policemen. These are just some of the common gender stereotypes that children grow up to hear. Interactions with toys are one of the entryway to different aspects of cognitive development and socialism in early childhood. As children move through development they begin to develop different gender roles and gender stereotypes that are influenced by their peers and caregivers.
Within our families and friends whom we do identify with develops many different forms of culture, based on the environment we grew up with. The film “Toys” by Barry Levinson, is based on a toy factory that Leslie's father created, but when his father turns ill and turns the rights of the company go to his uncle, a war-mongering general who tries to take over the company by planning to build military weapons disguised as toys. The film shows how different ways culture are used even within an family that don’t always get along.
Toy stores are perfect places for a sociologist to use their sociological imagination. Gendering and racism is thought to be something that is socially constructed as opposed to biologically constructed. Gendering starts during infancy, and around 2 years old children start to internalize these gender differences. I argue that children’s toys help socialize children into gender specific roles. Toy stores, like Target and Toys R Us help us understand what types of toys help to gender children. I will explain how the toys in the toy aisles differ and compare. Not all toys are either male or female, some toys are gender neutral.
The toy industry makes it seem acceptable that only certain toys are suitable for one or the other gender by marketing them as such. For a parent to differ, it would mean stepping out of the box, possibly alienating their child from others with a choice that might seem odd. Rather than making their child feel or appear awkward, parents continue to support the gender biases found in toys, thereby promoting gender socialization. It is important however, that parents, as role models and consumers, must be diligent in their choices and make decisions that will help either negate or balance out gender biases in
To begin with, there are several assumptions about masculinity that are associated with toys for young boys. One assumption is that men have to wear clothing that displays their bulging muscles as well as toned abs. When little boys play with action figures, they subconsciously began to believe that they need muscles and super-human strength in order to be viewed as men. Furthermore, an action figure may display an expression where it looks mean and doesn’t show any emotion whatsoever. A child will think that it is a sign of weakness to smile or show any form of emotion. Moreover, another assumption associated with action figures is dominance and aggression. For instance, the terminator action figure may convey that a young boy has to be aggressive in order to be respected or
Since the beginning of time, toys have often been an indicator of the way a society behaves, and how they interact with their children. For example, in ancient Greece, artifacts recovered there testify that children were simply not given toys to play with as in the modern world. The cruel ritual of leaving a sick child on a hillside for dead, seems to indicate a lack of attention to the young (Lord 16). The same is true of today’s society. As you can see with the number of toy stores in our society, we find toys of great value to our lives and enjoy giving them to children as gifts. Ask just about any young girl what she wants for Christmas and you’ll undoubtedly get the same answer: “A Barbie.” But what exactly has caused this baby boomer Barbie craze, and how did the entire world get so caught up in it? The answer lies in Ruth Handler’s vision for the first children’s adult doll. Mrs. Handler’s eleven and one-half-inch chunk of plastic began causing problems even before it’s public debut in 1959, yet has managed to become one of America’s favorite dolls.
Gender roles are taught to us early on in our lives. At the hospital, when babies are newly born they are wrapped up in either a pink or blue blanket depending on the sex of the child. As early as our first few moments in the world, we are inundated by ideas of what it means to be a girl or a boy. Learning about gender roles is an important aspect of a child’s socialization. Ideas about masculinity and femininity can come from a variety of sources - parents, media, the school system and so much more. However, certainly a subject less discussed, toys also play a huge role in introducing gender roles to children. A great example of this comes from the Toys “R” Us website. On this website, consumers can search for toys by gender. This kind of categorization of toys based on sex has become quite controversial over the last decade. Where does this notion of associating pink with girls and blue with boys come from? Why is Barbie considered a girls toy and Lego considered a boys toy? This essay will discuss how toy manufacturers reflect gender stereotypes through design and advertising of toys and how these gendered toys impact socialization. It is important to understand how toys perpetuate sex role stereotypes in order to become better informed consumers in a convoluted, ad-centric world.