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Research study on gender stereotypes in media
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As our society progressively expands, so does technology along with our needs in regards to different preferences in how we obtain news. While some remain loyal to more traditional ways such as TV news, radio, and newspapers, we have a new and high demand of those who seek information from other resources like snapchat, google, twitter, etc. While the number of staff members declining in the newspaper business might seem like a negative thing, it might not be as adverse as people believe. The article by Hare comments how 27 years ago there was a staff of 350, since then they have only retained roughly 100 employees. Those who remain employed in the newsroom are given the opportunity to do more substantial work than ever before. Despite the
News is the communication of selected information on current events. It is shared in various ways: among individuals and small groups; with wider audiences; or in ways that blend those traits. Before modern technology came to help news to be broadcasted worldwide, even before the printing press started to produce newspapers, it was disseminated by town criers. People would have not known what is happening.
The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297). With gender being shaped so profusely by our culture, it is important to be aware of how social identities, such as gender, are being constructed in the media.
The work's topicality is characterized by the existence of the gender stereotypes in society, having generalization, and does not reflect individual differences in the human categories. Meanwhile, there is still discrimination on the labour market, human trafficking, sexual harassment, violence, women and men roles and their places in the family. Mass media offers us the reality, reduces the distance, but we still can see the negative aspects too. TV cultivates gender stereotypes, offering ideas about gender, relationships and ways for living. Such media ideas attach importance to many people in the society. Consequently, it is quite important identify gender stereotypes in the media, in order to prevent false views relating to gender stereotypes.
Female journalists endure tough competition in the male dominated fields of media. Females are expected to be behind the scenes of a story or appear in front of a camera as a speaking mechanism, not as a serious reporter. In modern journalism, women are present in the three main platforms of the discipline—broadcast, print and online. Within these realms, females are represented differently. News stories are circulated and repeated throughout the main platforms constantly; therefore information and ideas are spread to people in different forms. When females are under reported and under represented, these notions of inequality are further spread throughout the news industry visually in the case of broadcast, words in the case of print and online in the case of social media. The tenets of journalism are objectivity and neutrality, which often contradict feminist tenets, “we face the dilemma of how to incorporate feminist sensibilities into teaching journalism—a profession that strives for detachment and, at times, seems oblivious to its own position of power” (Walker, Geertsema and Barnett 177). Female participation and inclusion in broadcast, online media and print news is present due to the male domination of the news industry. Lesley Lavery, Cindy Elmore and Dustin Harp and Mark Tremayne explore the world of journalism from feminist theory lenses. The theorists incorporate the media bias theory, standpoint theory and network feminist theory in analyzing journalism platforms of broadcast, print and online.
Stereotypes In the Media Stereotypes play an important role in today's society and particularly in propaganda. According to the Webster's Dictionary, stereotyping is defined as a fixed conventional notion or conception of an individual or group of people, held by a number of people. Stereotypes can be basic or complex generalizations which people apply to individuals or groups based on their appearance, behaviour and beliefs. Stereotypes are found everywhere in the world. Though our world seems to be improving in many ways, it seems almost impossible to liberate it from stereotypes.
Although I was warned from professors, my textbook, and other research people on the street or riding public transportation would stare at you; a lot. What stunned me was, even when you made eye contact making them aware that you are aware of them staring at you, they continue looking, in America, if you catch someone staring, the avert their gaze immediately. It made me very self conscious like I spilled something on my shirt and had not noticed. Also, people stare at you more if you are wearing shorts or a dress I think, it seemed like everyone was pretty modest, but people my age were also dressed for the warm weather.
Throughout history when we think about women in society we think of small and thin. Today's current portrayal of women stereotypes the feminine sex as being everything that most women are not. Because of this depiction, the mentality of women today is to be thin and to look a certain way. There are many challenges with women wanting to be a certain size. They go through physical and mental problems to try and overcome what they are not happy with. In the world, there are people who tell us what size we should be and if we are not that size we are not even worth anything. Because of the way women have been stereotyped in the media, there has been some controversial issues raised regarding the way the world views women. These issues are important because they affect the way we see ourselvescontributing in a negative way to how positive or negative our self image is.
I recently turned nineteen years old this past month. I am in my second year of college. Growing up, around the time of puberty, I remember being one of the tallest in my classes. In Spencer A. Rathus’s textbook of Human Development, it says, “Girls start to spurt in height sooner than boys, at an average age of a little more than ten” (Rathus 232). This is true in my case because I remember being taller than all the boys in my class. When it came to what I thought about my changing body, I was not surprised or nervous. I read books that were written to inform girls about their body during puberty, so I already knew what was going to happen. When my body was changing, I ate healthy food, about the same as the text suggests, “1,800 to 2,400
Although the future of newspapers and print media is very gloomy right now I think that once the newspapers that were revered and respected in their heyday develop a model that can incorporate and transition traditional news along with current web and online media at a reasonable rate and with the high quality that we have been known to expect I think that newspapers will make a surprising comeback and will be once again at the head to the public sphere and will be viable and thriving online entities.
According to Nielsen the average American watches about 5 hours of television per day (Koblin) Nielsen said that in 2015, Americans spent about nine and half hours each day consuming content (Koblin) but, do we ever take the time to break down gender stereotypes in advertising and commercials? Gender stereotypes are “generalizations about the roles of each gender. Gender roles are generally neither positive nor negative; they are simply inaccurate generalizations of the male and female attributes” (Brewer) but, what about in advertising and commercials? During this essay I will be discussing stereotypes, gender roles, and gender in mass media and stereotyping commercials and breaking down gender stereotypes. Hopefully this will help my audience get a better understanding of what gender
Print media is on the decline, this can be seen in the U.S.newspaper industry as it is facing “its worst financial crisis since the Great Depression” (Kirchhoff). A few huge newspaper chains declared their bankruptcy, while many others have shut down (Kirchhoff). This has lead to many reporters and editors to be out of the job, lesser pay and even becoming web-only publications (Kirchhoff).
Many people believe journalism is just newspaper, books, and reporting, but it is much more than that. The only way news station can stay intact is because of journalism. The journalists feed those stories, which then are broadcasted on TV or the radio. Taking out that first medium slows down the process of retrieving that information (Holm, 2001, pg. 68). With lower funding towards the industry, it cuts out a middle man that is crucial in the news, broadcasting, and entertainment process. It even has affected major companies too. CNN who revolves around reporting cut half of their stories packages down from 2007 to 2012 because of declines in the budgets for journalists (Anderson, 2004, pg. 63). The industry has also taken a huge hit because in 2012 30% of the industry was cut down and no more than 40,000 journalists were full-time (Anderson, 2004, pg. 63). That affects daily news stories and has made major players in the newspaper business drop out purely because it cannot support to keep running. With the declining numbers, it would seem as if the industry has taken a dive, but the industry itself hasn’t lost any content it is more around the fact that the people believe they do not need journalism anymore. That is because of the internet age, and how basically all the world’s information can be at one’s fingertips. All the information can be found on the internet, and with social media, many people believe they can find something if they look hard enough, which is a statement that is mostly true. Also with this renaissance of information people get their information faster through things like social media, which has taken a toll on journalism (Grabowicz, 2014). Things like twitter can document things happening at any given moment, and journalism takes longer than typing a tweet. This move to the amateurish content has resulted in a travesty for the
Paul Grabowicz. "The Transition to Digital Journalism." Print and Broadcast News and the Internet. N.p., 30 Mar. 2014. Web. 27 May 2014.
The newspaper industry presaged its decline after the introduction of the television and televised broadcasting in the 1950s and then after the emergence of the internet to the public in the 1990s and the 21st century with its myriad of media choices for people. Since then the readership of printed media has declined whilst digital numbers continue to climb. This is mostly due to television and the internet being able to offer immediate information to viewers and breaking news stories, in a more visually stimulating way with sound, moving images and video. Newspapers are confined to paper and ink and are not considered as ‘alive’ as these other mediums.
Newspapers and magazines may cease to exist as we know them and simply more to solely electronic productions. “Breaking news” can be moved to live stream videos by newscasters and not formal stories. There is a possibility that newer forms of media will eliminate old forms altogether, but that does not have to be the case. Ideas from both can be taken and merged together to ensure a quick and also trustworthy source for news. Social media is a medium between the two that is a good goal for media companies to reach. Many “old media” news sources have a Twitter, Facebook or other type of social media account related to their companies. The news is trustworthy because it’s coming from a well known source, but it also comes faster than a broadcast story or a newspaper/magazine article. A good example of where having a social media account is more beneficial is with the fire currently burning in Santa Clarita. News sources such as ABC 7, KTLA, and the LA Times are able to give constant updates via “new media” about the condition of the fire and the environment around