Gender Diversity In The Workplace Case Study

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Gender diversity is very important at any workplace. A recent study done by Gallup found out that hiring a diverse workforce improved a company's financial performance. Men and women have different viewpoints, strengths, weaknesses, and market insights, which help to solve problem in a better way.
Company did a study of more than 800 business units from two different sectors- Retail and Hospitality where it found out that gender-diverse business units have better financial outcomes than that of male dominated units.
Gender-diverse units in the Retail sector had 14% higher average revenue than less-diverse units (5.24% vs 4.58%).
Gender-diverse units in the Hospitality sector had 19% higher quarterly net profit ($16,296 vs. $13,702) than less-diverse …show more content…

Gender diversity helps companies attract and retain talented women. This is especially relevant as more women join the labor force around the world. Companies cannot afford to ignore 50% of the potential workforce and expect to be competitive in the global economy.
Change Management
All of this is proved but still management and employees of many companies resist this change. Major reasons why people resist this change are: - 1) fear of failure 2) disruption of interpersonal relationships 3) personality conflicts 4) politics
Fear of failure- Employees, many times, resist the change because of fear of their own failure. Employees fear that increased women percentage will result in increased workload, increased task difficulty. They also fear that performance expectations will be elevated following such change and they, may not measure up.
Disruption of interpersonal relationships- Employees resists change that threatens to limit meaningful interpersonal relationships on the job.
Politics- changing diversity pattern may also shift the existing balance of power in the organization. Company may not remain male dominated. Individuals /groups empowered under current arrangement may be threatened with losing these political advantages in the advent of

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