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How mass media overcome with gender biases
Sexism in media
How mass media overcome with gender biases
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Brendan Blankfield
Lit and Comp
2/19/16
Fraser 4/5A
Intro
Lately, there has been meaningful strides made in bridging the gap in equality in gender, sexuality, acceptance of others, but one of the biggest gaps remaining is gender bias in the media, which is magnified in coverage of men’s and women’s sports. In a day and age where all people are supposed to be treated equally, no matter what their age, race, sexuality, gender, etc. is, women, especially in sports, are not treated the same as men. Any person with common sense would agree that men and women should be treated equally. By that measure, the media is nothing short of oppressive, bias, suppressive, greedy, and outright sexist! We need to get rid of this idea that women aren’t as good
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In the “Handbook of Sports and Media” published in 2006, Dr. Bryant Jennings has analyzed from from previous studies that during men’s contests, the camera angles and the editing of visuals, were technically sophisticated, stylish, and had high production values. The broadcasters of the games were amongst the most experienced and well respected in the sports industry. The sound quality was crisp, clear, and understandable. This is a stark contrast to the quality of coverage given to women’s …show more content…
Graphics that appeared on screen were very rare, and many of them were not visually appealing and some were even incorrect, and didn’t pertain to the event being broadcasted. Statistics of female were mentioned less than half as much compared to their male counterparts. There is a clear difference in the quality of broadcasting of men’s and women’s games. It as if men’s sports received coverage by the professionals, and the women’s sports coverage was done by the interns. Yes, companies may focus on putting more effort into covering one game than another, but the media has consistently undervalued importance and minimized effort put into women’s games, especially when contrasted to how they cover men’s events. To add salt in the wound, the issues don’t end with quality control, they extend to event promotions. Television networks also neglect the importance of female sporting event broadcasts by promoting other events on the network later that day, or that week. This suggests to the audience “if this WNBA isn’t entertaining enough, don’t worry, our primetime NBA game we have in 3 days will change that.” If you think about it, when was the last time you ever
However, the discrepancy in media coverage is getting better with time. There is a realization of the importance of balanced attention with regard to gender in sports programs. Therefore, there are increased efforts to ensure that several sport programs show women participating in games. This will lead to a better perception of sports by girls. Eventually, girls will change their attitude about sports.
Before I conducted this media analysis about women in sports and sport broadcasting, I hypothesized the obvious - that more male sports would be in the media, and that there would be more male sports broadcasters as well. Through my observations I did find that the sports arena and sports broadcasting sphere are male dominated. However, I also found that although there are not many stories about women, there has been a steady progression and magazines like Sports Illustrated are becoming bold enough to highlight women athletes in a magazine that is targeted towards a male audience. Although women still have a long way to go, they are making some headway into the male-dominated sports arena.
-It has been previously discovered that through a series of discriminating and normalizing “techniques,” the American media covertly disparage and subordinate sportswomen. To what extent does the media participate in the discrimination of female athletes today, moreover, how does discrimination in sports media translate into and affect the social and athletic lives of female athletes.
In 1970 only 1 in 27 girls participated in high school sports, today that ratio is 1 in 3. Sports are a very important part of the American society. Within sports heroes are made, goals are set and dreams are lived. The media makes all these things possible by creating publicity for the rising stars of today. Within society today, the media has downplayed the role of the woman within sports. When the American people think of women in sports, they think of ice skating, field hockey and diving. People don’t recognize that women have the potential to play any sport that a Man can play, with equal skill, if not better.
...ennis, basketball, soccer, and martial arts—have come from the days of cheerleading and synchronized swimming when she was growing up in the ’70s.” Disparities in media coverage and over-sexualized female athletes on magazine covers is something that needs to come to an end because of its effects on both male and female viewers, young and old, athletes and non-athletes. Both female and male athletics influence young people and shape their personality and morals as they mature. Retired WNBA player, Lisa Leslie credits her participation in basketball with shaping her character, as well as her career. “Sports can also help teenagers during an awkward time in their development.” (“Women’s Athletics: A Battle For Respect”). The solution is to come together as a society and identify how to balance the respect for female and male athletes in the media.
Gender discrimination is prominent in every industry, but it is as though the sport industry is one of the worst. Women in the work force currently receive only 80 cents to every man’s dollar (Holmes, 2016). However, female athletes both in America and internationally receive a far lesser compensation for their attributes. The only difference of the sports being played is who plays them. There should be no reason why a male athlete receives better pay simply because he had a 50% chance of being born a man. At birth, no one controls the gender, but as they grow and mature, they control their personality and development. Payment should be on personal skills and not gender. As a female STHM student focusing on sport management and a former athlete,
The discrepancies in media coverage in coverage of female and children athletics have large gaps, but are gaining momentum in sharing equality. Major athletic leagues such as the NBA and FIFA World Cup have wide gaps in marketing and ratings for their male and female athletes. Children are future athletes and superstars, but as funding and coverage in athletics caters to the males, women are breaking the barriers to being in the spotlight of sport. Both genders contribute equally to athletics, and challenge the each other to accept new ideas and change. The sports world that has a single gender dominating the media is unjust.
Within todays sporting community, certain aspects of sport and its practices promote and construct ideas that sport in general is a male dominated. Sports media often provides an unequal representation of genders. Women athletes are regularly perceived as mediocre in comparison to their male equivalents (Lenskyj, 1998). Achievement in sport is generally established through displays of strength, speed and endurance, men usually set the standards in these areas, consequently woman rarely reach the level set by top male athletes. Due to this, the media significantly shows bias towards male sports while we are ill-informed about the achievements in the female sporting community. On the occasion that a female athlete does make some form of an appearance in the media, images and videos used will usually portray the female in sexually objectified ways (Daniels & Wartena, 2011). This depiction of female athletes can cause males to take focus solely on the sexual assets of the athlete in preference to to their sporting abilities (Daniels & Wartena, 2011). Sexualisation of sportswoman in the media is a prevalent issue in today’s society, it can cause physical, social and mental problems among women of all ages (Lenskyj, 1998).
For many years there has been inequality between men and women. Basketball, football, soccer, baseball, golf, sumo wrestling, motocross, mixed martial arts, rugby, hockey, auto racing, boxing, and the list goes on and on. By now most are thinking “Oh, it’s just a list of sports.” This is not just a list of sports. These are sports dominated by men. Then again, there are sports listed such as basketball and soccer that have women’s teams, but the men’s teams get the attention and praise that women do not. Forbes list, parenthood, relationships, politics, social events, etcetera. Forbes list’s richest one percent of the world has seventy-three men, but only seven women (Forbes 400, 2015). Society has praised men, who take care of their children, but expect women to take care of the children.
Most people watch some form of sports, whether it be the Olympics or the highlights on ESPN. The NBA and NHL playoffs are underway and theyit seems to be the only news on ESPN. There is almost no coverage of the WNBA playoffs or any female athletics. Tennis isone of the only big sports on ESPN for women. While during the Olympics the coverage seems to be non-stop and close to equal. Women’s participation in sport is at an all-time high and has almost become equal with men’s, however,. sSports media does notfails to show this equality and skews the way we look at these athletes. Through the disciplines of sociology and gender studies, it can be seen that despite the many gains of women in sports since the enactment of Title IX, “traditional” notions of masculinity and femininity still dominate media coverage of males and females in sports, which is observed in Olympic programming and sports news broadcasts.
Female athlete coverage in the media is a complication due to far less coverage than male athletes receive. Statistics show that females already receive less than ten percent of coverage, although this is much more than they received just a short time ago. Shauna Kavanagh said in an article that when she was younger, female sports were never on TV. “All of my sporting heroes were males,” she said. Although strides have been made for female athlete’s, there is still a long ways to go. Kavanagh secondly went on to express that she feels the press does not cover woman athletics imperfectly; they simply don’t publicize them enough. People are still much more interested in ma...
The first perspective is that women are disadvantaged at any sport. Some people reiterate the difference of men and women in sports. This is influenced by strength and the natural power men hold, comparable to women. Rodriguez questions “Is this because female athletes don’t have what it takes to make it in the world of sports or could it be more of a social issue?” This perspective seems to be a social issue based on the notable skills women acquire vs. the apparent judgments of gender issues. The second perspective is the idea that women deserve and inherently earn their right of equal attention and equal pay. “Sometimes, the secret to equality is not positive discrimination, it 's equal terms. It 's the shrug of the shoulders that says "what 's the difference?" The moment worth aspiring for is not seeing people celebrate the world-class female cricketer who competes at comparatively low-level male professional cricket, but the day when people are aware that she does, and don 't find it notable at all” (Lawson). Lawson makes it a point to confirm the biased notions against women in sports and relay an alternative worth working toward and fighting for. Both outlooks can be biased but only one has factual evidence to back it up. The second perspective reviews an ongoing gender issue. This problem is welcome for change depending on society’s
To deepen our understanding of the cultural values embedded in sports and to explore current values and power structures regarding men and women, it is necessary to investigate the effect that the media may possibly have in influencing beliefs about gender-appropriate sport behavior. The media is a powerful factor which influences our beliefs, attitudes, and the values we have of ourselves and others as well as the world surrounding us. It seems that the televised coverage of athletics continues to reinforce the ongoing division between males and females, and to reproduce traditional expectations regarding femininity and masculinity.
Gender in sports has been a controversial issue ever since sports were invented. In the early years, sports were played only by the men, and the women were to sit on the sidelines and watch. This was another area of life exemplifying the sexism of people in which women were not allowed to do something that men could. However, over the last century in particular, things have begun to change.
Whether its baseball, basketball, soccer, hockey, or tennis, sports is seen all over the world as a representation of one’s pride for their city, country, and even continent. Sports is something that is valued world-wide which has the ability to bring communities together and create different meanings, beliefs and practices between individuals. Although many people may perceive sports to have a significant meaning within our lives, it can also have the ability to separate people through gender inequalities which can also be represented negatively throughout the media. This essay will attempt to prove how gender is constructed in the sports culture while focusing on female athletes and their acceptance in today’s society.