Furry Fandom Theory

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Furry Fandom: What leads to their negative stigmatization?
By Bryon McRae
University of Alaska Southeast Abstract
In this study I would be researching public perception of the subculture group known as the Furry Fandom. This will be measured by using three different scales. One being a feeling thermometer scale, then a scale to measure acceptability to discriminate and finally a sexual deviance scale. Participants will rate their feelings towards the Furry Fandom, Comic-Con goers, mascots, zoophiles and the LGBTQ community. These groups all share characteristics either with their connection with animals or as being labeled as sexual deviants. This study will help us breakdown what characteristics of the furry community has caused …show more content…

1987). Brewer’s (1991) theory of social identity known as optimal distinctiveness theory states that people have opposing needs. Individuals feel the need to feel included in a group. This is known as assimilation. Brewer (1991) also argues that people need to feel like a unique individual and this is known as differentiation. Individuals choose to belong to groups to fill their need to assimilate, but then choose to see their ingroups as different from outgroups which allows them to differentiate and feel unique. Because of their need to represent themselves, individuals choose ingroups that they feel connected to and thus subgroups and fandoms are …show more content…

To do so, I have broken down the characteristics found in the furry fandom and have found similar subgroups that share these characteristics. Comic-Con goers are well known for dressing up in elaborate costumes. Sport mascots are also known for dressing up in animal costumes, often very similar to the costumes worn by the furry fandom. I believe these groups would allow us to see if the act of dressing up adds to the negative public perception of the Furry

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