Fruit And Vegetable Market By Robert Alvarez: Summary

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Summary of Contents Robert Alvarez provides an in depth look at the fruit and vegetable markets and traces precisely their travels from the farm to the produce market. He answers the poignant question as to why the U.S. is the largest importer of Mangos; a fruit that decades ago was literally unheard of in the U.S. He illustrates how the growing demand from transnationals now living in the U.S. began to demand to have the fruits and vegetables that were common in their native communities hoping to replicate their plates from their homelands. This demand has led to the development of markets most notably the Los Angeles Wholesale Terminal and he describes its continued success, largely due to the growing demand from immigrants now living in America. Alvarez alludes that other factors, especially the appeal of low wage labor by the …show more content…

77). He effectively intersperses heartwarming vignettes and tales of his experiences growing up in the trade learning at his Father’s side. Lastly, he examines the important role that identity played throughout his formative years, working hard to not look or talk like he was from South of the Border. He readily recognized that “existing and growing inequalities created by the nation state policy” have hampered many. Effectively creating a life that is “bordered” but his family experience has illustrated that one can find life and meaning beyond the border (pg. 115). Once ashamed of his heritage, he now in retrospect willing embraces his heritage and understands how the two cultures that he was raised in have provided him with a unique experience that have made him truly

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