Foxy Originals Case

853 Words2 Pages

Introduction In this memorandum, I compare two options Foxy Originals have to enter the U.S market. Specifically, CVP analysis is used to measure the financial implications of each alternative. I also make recommendations and action plan at the end of this document.
Mission of Foxy Originals Foxy Originals is founded by two enthusiastic jewelry designers- Jen Kluger and Suzie Orol, who believed that life should be fun and full of excitement. Foxy jewelry offered high style and high quality at an affordable price and targeted women between 18 to 30 who were style- and price- conscious. Because of the growing popularity in the Canada, Foxy is now taking account into expanding its business to the U.S market to ease its saturation in Canada and growing its profit by at least $100,000 in the U.S. However, Ms. Kluger and Ms. Orol would first deicide on the best method of distribution- attending trade shows or hiring sales representatives.
Advantages/disadvantages of personal attendance U.S trade shows are very large and often with over 75,000 buyers from fashion boutiques, accessories, jewelry, gift, fashion chain, department and other specialty stores. So, it gives Kluger and Orol a great chance to …show more content…

Comparing the breakeven orders, trade show option will need fewer orders to reach the break-even point than sales representative option. However, the two options both have some qualitative factors need to be considered. To go to trade shows, Kluger and Orol will have a long working day, which may decrease their morale and find it difficult to predict customers’. To hire sale representatives, Kluger and Orol will have conflict with the sales representatives on structuring the commission and Kluger and Orol will not know whether the representatives will prioritize Foxy business when thinking about personal

Open Document