Forms Of Power And Persuasion In Popular Media

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As a society, there is persuasion in everything that is done. Power is often used in this persuasion, business deals, house signings, casual conversation, power and persuasion is used in all situations in order to further one from another. In order to demonstrate this, one can look towards popular media. Forms of popular media can include, film, television, comic strips, or even magazines, all of these forms of media have power and persuasion built into them. This can easily be seen on a cover of Entertainment Weekly, from May twenty-fifth, 2012. This cover features a seductive picture of Channing Tatum, and has text talking about the new movie (at the time) Magic Mike. Through the definition of power and persuasion in a nonverbal sense, it …show more content…

“Power typically refers to the ability influence others to do what one wants” (Anderson). This means that people use what they can in order to get what they want, this is seen so often in everyday situations and fits in perfectly with the non-verbal agenda that’s at hand. Power is an unavoidable function as it is used both consciously and unconsciously, physical or mental, power is everywhere. Persuasion is similar, but instead of the more physical approach getting what one wants, it is more mental. Using things like others beliefs and attitudes to one’s advantage. The aspects of the artifact are relatively simple, first and foremost it is a cover of Entertainment Weekly from May twenty-fifth, 2012. It features Channing Tatum advertising his upcoming movie Magic Mike. The nonverbal cues that are relevant to this cover are physical appearance, and kinesics. There can be gestures inferred through the cover of the magazine, although not active …show more content…

When just glancing at magazine covers in the checkout line, I often don’t understand why clickbait-esque titles and pictures worked. After analyzing the use of kinesics mixed with physical appearance it is apparent why companies like Entertainment Weekly are effective in their cover usage, as it has everything that one would want, an attractive model on the cover with a curious look and a sexual posture. On top of that their usage of a flap that opens up to presumably a picture of Tatum’s abs is affective because of the nonverbal cues of physical appearance and kinesics given off by the rest of the cover. Overall, as someone who does not read a lot of magazines, I learned quite a bit about the usage of physical appearance and kinesics. While most people can agree that Channing Tatum is a very attractive person, it is further achieved by effective use of nonverbal cues. There is a certain amount of power and persuasion achieved by Entertainment Weekly that persuades the reader that they want to go and see the movie that Channing Tatum is promoting, in order to see more of Channing Tatum. There is a very good application of using the nonverbal cues that include physical attraction together with kinesics that combined creates a package that allows the reader to be persuaded by Channing Tatum and Entertainment

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