Ford Mustang Case Study

880 Words2 Pages
bulb-icon

Recommended: Research paper on the history of mustangs

We have chosen to sell the all new Ford Mustang GT which has just recently decided to launch models with left hand drive for sale in Malaysia. It is a gran turismo, which means it is a large performance car that is able to provide a comfortable high speed and long distance journey, it has speed, comfort and style. Mustang is one of the most popular muscle car in the United States in line with Chevrolet Camaro, Dodge Charger and Dodge Challenger. For your information, muscle car refers to any American-made 2-door sports coupes with powerful engines designed for high-performance driving.
Ford Mustang is one of the world’s most iconic cars, the older generations of Ford Mustang made appearances in thousand of films, television and video games. …show more content…

For such a long time, citizens of Malaysia drool saliva reading about Ford Mustang and watching the racing scenes of it in movies but they neither have the chance to see it in real nor owning one of it. Ford Company has noticed that their cars have a good market in Malaysia because it is the first muscle car to be sold in Malaysia. They customized the car according to the needs and wants of Malaysia market by introducing Mustang in a new small four cylinder turbo engine. To be honest, even though Mercedes Benz and BMW might be the best selling luxury car in Malaysia, it might not be what the people actually want. As one of the consumers, I believe that people likes less for more, and thus they like Mustang, because Mustang is a vehicle that offer value for money by delivering best-in-class combinations of quality, performance, smart technologies, safety and fuel economy. (Westerman, 2015) The performance of Mustang is up to BMW M4 standard but its only selling at around RM550,000 while BMW M4 is offered at a high price of RM748,800. In addition to that, Ford Mustang was in 3rd place for 2015 World Car of the World Award while BMW M4 is not even in the list. (Gerard,

Show More
Related

  • Comparing Ford Mustangs and Chevy Camaros

    1160 Words  | 3 Pages

    When the word Mustang comes to play, most people think of a very well known car, not only for its stylish aspects, but for a variety of reasons: cost, features, speed (probably best know fact), and all around good appeal. The Ford Mustang was designed to be a people car. In 1960 Ford engineers sought out to build a car that the average motor head would be able to afford but yet still have the edgy feel about it. Back at the time of its release, in the early 1960's, the Mustang did hold the advantage over General Motors. General Motors had no car out at the time of the Mustang's release to compete with it. As the years progressed, Ford and Chevrolet managed to out do one another with there monster creations of each car. One such creation by Ford is their 590 HP "Super Stallion." The car features a 590 HP engine which burns alcohol instead of regular pump gas. Jack Keebler noted from Motor Trend Magazine, "The way to a fast time is to launch this pony at no more than 1,600 RPM, gently feeding in the throttle as the big 265/40/ZR18 Goodyear's churn at the edge of traction. Full throttle is impossible until you're well into third gear, but its still one helluva hand full to drive" (40 - 45). That is the newest creation from the M...

    Read More

  • Automotive Rivals: The Pony Car War Rages

    1863 Words  | 4 Pages

    Ask any ten enthusiasts what two cars epitomize the concept of an automotive rivalry and at least nine of them will instantly conclude the Chevrolet or Chevy Camaro and the Ford Mustang, two cars that make up part of a small automotive segment known as Pony Cars. These fire-breathing leviathans of the street snarl with guttural reverberations boastfully announcing their presence with the mere turn of key. For nearly five decades, these mechanical beasts have captured the imagination of the American driver and ignited the most contentious debate in automotive history: Which car reigns supreme? Muscle car buffs waste no time quoting sales figures, vehicle performance, track times, or even mundane statistics like vehicle dimensions or available colors to simply justify their support for one model over the other. As this debate rages on, the makers of these brutes fan the flames through targeted marketing strategies, consumer promotions, pricing strategies, and creative advertising all in effort to win an automotive war the likes of which have never been seen or fought before (Davenport, 2013).

    Read More

  • History of The Mustang II

    689 Words  | 2 Pages

    ...ot of factors to look at. One of these factors is the scarcity of the car. If they have made a lot of the car you want, it will be less expensive. Another factor is if the car has been changed from its original state or condition. If it has been broken or damaged it won't be as valuable. A third factor is the year it was made. If a car is 35 years old it is considered a classic. Classic muscle cars are more valuable than newer ones, but if a car is not yet a classic, than a new one will be worth more. Another factor in buying muscle cars is the market value. If you are looking to buy a car and there is another car that is just like it, chances are they are around the same price. You also need to look at the prices of gas. You don't want to buy a car that needs a lot of gas. You should also make a budget. You don't want to be paying for a car that you can't afford.

    Read More

  • The Creation of the Chevy Camaro

    432 Words  | 1 Pages

    The designers did mock-ups of many different models, including a two-seat roadster, a fastback, and a station wagon. GM was trying to keep the cost as low as possible, however, to compete with the Mustang, and decided tostick with just two models, a coupe and a convertible.

    Read More

  • Muscle Cars: An Era of Roaring Machines and Audacious People

    1775 Words  | 4 Pages

    ...terpretation in the strictest sense. There are many more classes of muscle cars such as full sized muscle, personal luxury, two seat sport cars, and pony cars. Notable examples of full sized and personal luxury include the Pontiac Grand Prix, Chevy Impala SS, Buick Riviera, or the Ford Galaxie. Some famous examples of two seat sport cars include the Chevrolet Corvette or the Ford Thunderbird. One of the most famous subsections of muscle cars however is the pony car; a vehicle that is similar to the muscle car, except for the fact that it usually has a smaller and lighter chassis. Some famous examples of pony cars include the Ford Mustang, Chevrolet Camaro, AMC AMX, Dodge Challenger, Mercury Cougar, Plymouth Barracuda, Pontiac Firebird, and many more. However, what all of these vehicles had in common was their significant impact on American society past and present.

    Read More

  • James Ford Case Study

    712 Words  | 2 Pages

    In" this" case" of" James" Ford" ," I" there" is" a" huge" chance" of" success" if" he" just"make" some"minor" tweaks" to" his"

    Read More

  • Ford Mustang Compare And Contrast

    820 Words  | 2 Pages

    There are many different kinds of vehicles on the road, but the ones that stand out the most are muscle cars and sports cars. Their unique design and body styles will catch people’s attention wherever they go. The Ford Mustang, a high performing muscle car introduced in 1964, is the most notable muscle car on the streets. It is most known for its unique body design with a long hood and short, rear decks. Their high performing V8 engines make their exhausts have a really deep, loud growl. When you think of sports cars, the first that comes to mind is the Chevrolet Corvette. Its sleek body style paired with its ability to stick to the ground around corners, makes it a very notable sports car in America. The two most iconic versions of these

    Read More

  • Car Technology of European and American Cars

    1183 Words  | 3 Pages

    The world of technology is ever changing and advancing. With the automotive industry in play technology is constantly surpassing what is available today with what can be done for tomorrow. Technology and the automotive industry go hand in hand with constant improvement to components of cars. Due to technology advancement there is competition within the car industry, especially between American car companies and European car companies. European car companies provide their buyers with innovative variety and revolutionary luxuries. European car technology is superior to American car technology due to their safety, entertainment, and luxury features.

    Read More

  • Case Study Of Ford Fiesta

    1521 Words  | 4 Pages

    4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.

    Read More

  • FWD and RWD: Why a RWD Is Better

    964 Words  | 2 Pages

    The issue of whether customers should buy FWD and RWD cars is complex and controversial. Different people hold different ideas due to their drive experience and consumers attitudes. On one hand, lots of people believe that only RWD cars represent Luxury and high-performance. On the other hand, the car made on FWD are much cheaper and popular. However, most of customers are blind and ignorant on it. Many of them don’t even know the automobile layout of their sedan after use it for decades.

    Read More

  • Ford Motor Company Business Case Study

    1932 Words  | 4 Pages

    The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks. Henry Ford incorporated Ford Motor Company in 1903 at Dearborn, Michigan. Ford Motor Company is known as one of the largest automobile companies in the world. (DATAMONITOR: Ford Motor Company, 2010 p. 4). Since 1980, Ford has been able to remove $5 billion from its operating cost (Brady, 1986, p. 8). The Ford Motor Company has around 181,000 employees and 65 plants worldwide using the automotive brands Ford and Lincoln (FMC Annual Report 2013, p.149).

    Read More

  • Case Analysis Of BMW

    1236 Words  | 3 Pages

    BMW having high market share in European and U.S luxury car markets, started facing issues with launch product qualities and also facing a fierce competition from Japanese producers. Currently the market share was still stable but the rigorous growth of Japanese producers would affect BMW in future. These Japanese competitors had set higher standards of conformance.

    Read More

  • Buying a Used Car

    1318 Words  | 3 Pages

    One of the very first things a buyer should consider when looking for a car is what kind of car he/she wants. Many different factors can affect the car buying process. For one, the buyer must consider how big of a vehicle he/she wants and safety features like airbags, seatbelts, and working brakes. Itemizing a list of accessories can also help narrow down what kind of car to buy. While some people might prefer a Sedan with a large back seat and seat warmers, others may prefer an extreme luxury car with full stereo systems and miniature televisions. Every person has different tastes in accessories; luckily, there is a vehicle that can fit almost every personality. Most new models have the latest technology installed, although some of the “newer” used cars have the option of adding in those accessories. Once the...

    Read More

  • The Ford Mustang

    2746 Words  | 6 Pages

    A highly popular muscle and sports car, the Ford Mustang functions as a daily driver, weekend warrior, and a show winning work of mechanical art. Whether someone just needs a basic transportation to get from point A to point B, an eight second quarter-mile beast, or a show stopping work of power and beauty, Ford has produced a Mustang for every need.

    Read More

  • Auto Ford Motor Company Case Analysis

    911 Words  | 2 Pages

    The decline in Profit margin in 2014 was because of their less revenue in the North American market where they make good margins with their larger vehicles as shown in Figure

    Read More

More about Ford Mustang Case Study

Open Document