Food Packaging Case Study

This business venture will penetrate the disposable food packaging industry, like paper, plastic, and Styrofoam food packaging. The chosen product focuses on paper-ware products, these types of products are prevalent particularly to food and beverages industry. According to the report entitled “Paper Cups and Paper Plates Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022,” The global paper cups and paper plates market reached a value of more than US$ 104 in 2016. It is expected that market will propel growth in the future due to increasing demand. Food packaging, like paper and Styrofoam is considered as a necessity especially to its main consumer of the food packaging industry are food kiosk, stands, and restaurants, since all people buy and consume food and drinks, cups, plates and other food packaging. One of the problem in this industry is that it creates a lot of waste, and products are not created equal, like paper products, there are mixtures of plastic and paper to make sure a waterproof container, with that creates a problem of segregation and recycling, since paper food packaging has plastic mixed in it, recycling facilities cannot recycle the products. That is one of the benefits of Bran Cups, it is made with bioplastic and rice bran, making it easier to

Additionally the increasing number of fast-food business, which requires disposables for food packaging that are relevant to this industry, some cities in Metro Manila had already implemented Ordinances that banned the use of plastic and styrofoam food packaging, using biodegradable materials is highly recommended. Most of the manufacturers in this industry are continuously innovating and are more aware in using recyclable and organic materials. Our debut product "BRAN CUPS" will address all of these