Food Advertising Essay

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Advertisements have radically changed over the years, and in turn societies eating habits have changed. With the growing availability of technological advancements, marketing companies can now skillfully target specific groups into buying their product. These marketing approaches have become so successful that they are preserving the unhealthy trends that occur in consumerism today, which is why it is essential that we are fully aware of their marketing tactics, their negative impacts on society, and potential solutions to aid in the healthy consumerism of food products.
I. How marketing techniques have evolved over time in the food industry.
A. The first tactics of marketing.
1. Marketing was very general due to the lack of technology.
2. The four main tactics of marketing in the food industry involved selling, buying, and transporting.
B. The mid 1900’s brought the initiation of a buyers market due to the increase of competition, consumerism, and money.
1. Food suppliers began to come up with ideas in order to stimulate sales, and in turn enable them to keep-up with or exceed their competitors.
2. This eagerness to excel beyond competitors lead to gradual advancements in technology, thus allowing for there to be a new emphasis on the consumerism in the food industry.
C. Food advertisements during the WWII era were changing the face of the game completely.
1. Advertisements were now targeting specific demographics, mainly women because they were the ones buying the food and cooking for their families.
2. Technology advancements allowed for food companies to place advertisements in newspapers and on the radio.
D. Present day food advertisement techniques.
1. There are now...

... middle of paper ...

...rders, which are influenced by the media’s perception of “fat” and the negative stereotypes that come with being overweight.
V. Solutions to the problem produced by advertisements.
A. Education
1. Parents should be better educated in nutrition and in reading nutritional labels so that they can buy healthier products and cook healthier meals for their children.
2. Require freshman college students to take a course on nutrition and the negative affects of certain foods and drinks, especially when combining various drinks with alcohol.
B. Place stricter restrictions on marketing companies in order to reduce the consumption of junk foods.
1. Reduce the amount of advertisements on child television channels.
2. There should be penalties and incentives for marketing companies so that they are more inclined to promote healthier foods.

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