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Enterprise resource planning and supply chain management
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Fitter Snacker is a small manufacturing company of energy snack bars. Its main business is to manufacture and sell these snack bars to other companies. It’s being experiencing growth in the sale of its two product, NRG-A and NRG-B bars. The NRG-A bar is known for its high end energy while the NRG-B bars is known for its body building protein. Recently the company sales was hit with a growing demand for low-carb snack bars. Customer preference has changed towards the NRG-A and NRG-B bars and so they want a product with low-carbohydrates in it. Fitter Snacker decides to put a new low-carb bars into the market because of its plans to remain in competition even though it isn’t recording any lost in sales. To manufacture this new product called NRG-C which is a healthy low-carb snack bars; that is a bar with low carbohydrate and more protein, changes as to be made in the materials used in production. Changes like; 1. Replacing half of the oats content with soy protein 2. Replacing the honey with Splenda and canola oil These changes however prompts the need to make changes in the traditional ways of making NRG-A and NRG-B bars. Fitter Snacker will have to find new supplier of soy protein and Splenda, make changes in the SAP system to include the new product and the activities involved in the production and sale. All these changes require planning, purchasing, scheduling, producing, as well as shipments to retailers. MASTER DATA To create a new master data system to support the production and sale of NRG-C bars: 1. Material master We need to create material master data for the different materials that is needed. The material master for the new product requires additional material that is not already in the system and they are: 1. Raw ... ... middle of paper ... ... need for this one human interaction with the system is what makes it vulnerable to errors and redundancy and the need to get it right is paramount. So the production plan is created bases on the sales order and this is shared with purchasing so that any unavailable material can be ordered. This shows how the MRP links the production with purchasing as well as accounting. Using this information links and sharing properly in the ERP can result in significant cost savings because companies are beginning to see its SCM as part of a larger process than just customers and suppliers. So with the much help from SAP ERP system, we have NRG-C bars in the market for sale. So it’s safe to say SAP if properly installed, implemented and right data integrated can ease its system users in their day to day business process and also help them in taking strategic business decision.
Market penetration involves with entering a new market with an existing products (Ansoff, 1957). Red Bull can make changes in the products they offer by introducing different flavours and non-caffeine drinks to penetrate the new market. This diversification of products will show their innovative skills to their customers. The company should improve their existing product and use market research, product adaptation analysis, and legal review to seek expansion for the existing products (McDonald, 2007).
Riordan Manufacturing can continue to expand by reducing the inventory cost of raw materials and finished goods. Riordan currently has a legacy MRP Information System (IS) in place, and this project provides an excellent opportunity to upgrade the infrastructure to allow for a more cost-efficient way to track inventory.
The research was in response to the knowledge that there were very many crusts leftovers after company meeting where pizza was served as the main refreshment. The management first thought that there was something wrong with the crust but through some evaluation, it was realized that the employees were avoiding the carbohydrates inherent in the grain-based foundation of the pizza.
The system requires companies to manufacture products based on predicted customer demand, rather than the real demand. This is because of the lag-time associated with manufacturing products by batch and queue technique. In many cases the system is very inefficient and wasteful. This is mainly due to substantial WIP, placed on hold when other functional teams ready their units. Figure below captures flow of production in a batch and queue
PowerBar began as a company seeking to create a performance-enhancing food that marathoners could consume during an energy-draining race. Initially, the product was marketed and distributed at bike shops and events where running and biking were the competition medium. As this new category began to expand, new entrants began to enter the market. These new entrants began to segment the food bar market into several categories. The primary consumers of the food bar market can be separated into three major segments: energy bars, sports bars, and weight loss bars.
The Holland Sweetener Company (HSC) is planning to enter the low-calorie, high-intensity sweetener market which is currently dominated by NutraSweet. Below we first analyze our target industry. Next we look at what kind of response should HSC expect from NutraSweet upon its entry into this market. We will also analyze few likely scenarios that could play out and we will try to estimate the likelihood of each scenario. Based on our analysis, we will give a recommendation for HSC to plan their entry into this market.
The aim of marketing is to develop customer relationship which evaluates and satisfies need of customers. Marketing also covers aspect of pricing, channels through which products are placed, its distribution, promotion and communication programs to create brand awareness. Over the years, Hershey’s company used considerable ways that enhanced their rela...
-With Australia’s health craze so popular, Boost should use this to their advantage, As well as building new menus and drinks, Boost should also continue to expand with a range for those bulking, cutting and shredding. Developing their own range of gym supplement shakes for those looking for protein, pre-work outs, fat burners and muscle builders. This expansion could be in store and through supermarkets as there is large potential for this idea to help to expand Boost and also join into its competing market of Fast food alternative as well as still providing for a niche.
...bar that is manufactured by the Swiss chocolate company the Nestle. It is prepared by preparing a rich compound chocolate covered with crunchy peanuts, chocolate flavored nougat and caramel in perfect blend. In the US edition it was originally made with exotic ingredients such as roasted peanuts, sugar, corn syrup, skimmed milk, coconut oil, high fructose corn syrup along with artificial and natural flavors and caramel color.
Crescent Pure has the opportunity to position their beverage in one of two different markets: energy drink or sports drink. With extensive research, Crescent will need to look at the benefits and drawbacks of each option and decide which market to enter. The struggle with this is that Crescent’s drink has many qualities that can make it go either direction. This drink posses 80 milligrams of caffeine which is on the lower side of the energy drinks. The biggest issue with entering the sports drink market is that is more expensive than the other options. To be successful the correct market needs to be assigned to this drink to have appropriate advertising to the target markets and placement within stores to reach the appropriate consumers. Choosing the wrong market have strong, negative effects.
Hershey Foods Corporation is engaged, with its subsidiaries, in the manufacture, distribution and sale of confectionery and grocery products. The Company's principal product groups include confectionery products sold in the form of bar goods, bagged items and boxed items, as well as grocery products in the form of baking ingredients, chocolate drink mixes, peanut butter, dessert toppings and beverages. Hershey Foods manufactures confectionery products in a variety of packaged forms and markets them under more than 50 brands. The different packaged forms include various arrangements of the same bar products, such as boxes, trays and bags, as well as a variety of different sizes and weights of the same bar products, such as snack
Lastly, Unilever should focus on restructuring SlimFast and turning it into a profitable part of the company. One of Unilever’s major strengths is its ability to acquire and then integrate new firms. Unilever should focus its marketing and R&D departments towards finding products that will satisfy consumer needs. It needs to focus on healthy, low carbohydrate drinks and diet bars to get it back atop the market. At first, success could be measured in terms of whether or not SlimFast once again becomes profitable. If it achieves profitability, then it can measure success based upon market share. Some possible disadvantages would be compromising SlimFast’s values and principals. SlimFast is a company that used only natural ingredients in its products. If the company does not buy in to the new strategy, then the whole restructuring could be a disaster.
Pipoca Maroca is a Brazilian company, which started its production in 1986. Although they do not offer a large variety of products, we consider them competition since they also advertise their salty snacks as a healthy option and they target the same consumers as Twistos. In 2004, they started offering Pipoca Diet and Pipoca Fitness. The reasoning behind these two snacks is to offer a product that is safe for consumers who have health restrictions. All three companies mentioned above provide some products that can compete with Twistos. On the other hand Twistos will be the only product on the Brazilian market with its unique texture and taste.
Fast food and slow food, vastly different competitors, combat daily in an uneven competition for consumer favouritism influenced by convenience, value for money, and variety, along with nutritional benefits. This essay will explore factors influencing convenience, monetary value, variety, and nutritional benefits, guiding these worthy competitors to the pinnacle position of consumerism. Moreover, this essay will explore whether the competition between fast and slow food product is fought on a level playing field.
Labeling Anticipated changes in food labeling legislation will determine the manner CC labels its cakes' nutritional content. Expanded labeling information requirements are expected in the future (Seiz, 2005). Strategic objective: CC must increase its knowledge of ingredient composition and related derivatives to provide improved labeling and to protect any allergy-prone customers from harm.