Financial Management Analysis: Interpublic Group

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Interpublic Group (IPG) is a multi-global company specializing in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing. As one of the leading marketing company, it is imperative that IPG successfully performs a financial management analysis to remain competitive and financially stable. An effective financial management analysis will incorporate financial ratios to determine the overall financial condition of IPG. According to Gitman and Zutter (2015), liquidity refers to the solvency of a company’s overall financial position. The liquidity of a company is measured by its ability to satisfy its short-term obligations as they come due (Gitman et al., 2015). Companies can Figure 3b shows that IPG’s debt to equity ratio moderately increased from 2013-2014 and significantly increased from 2014-2015. In addition, according to CSI Market, the marketing/advertising industry debt to equity ratio average for 2015 was 1.4 therefore; IPG’s debt to equity ratio is above industry average (“Financial Strength Information & Trends”, n.d.). In the future, IPG should be equipped to continue to effectively manage the money that it borrows. Measures of profitability enable a company to evaluate its profits with respect to a given level of sales, a certain level of assets, or the owners’ investment (Gitman et al., 2015). Essentially, a company can compare its expenses and other relevant costs incurred during a specific period of time. Companies use the net profit margin to measure the percentage of each sales dollar remaining after costs and expenses – the higher a company’s net profit margin, the better (Gitman et al., 2015). Figure 4a indicates that IPG’s net profit Furthermore, according to CSI Market, the marketing/advertising industry P/E ratio average for 2015 was 16.32 therefore; IPG’s P/E ratio is above industry average (“Valuation Information & Trends”, n.d.). Companies use the market/book (M/B) ratio to have an assessment of how investors view the company’s performance (Gitman et al., 2015). Figure 5b shows that IPG’s M/B ratio considerably increased substantially from 2013-2014 and increased considerably from 2014-2015. In the future, IPG should be able to increase its number of investors based on these

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