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Black Gold traces the journey of Tadesse Meskela, the representative of the Oromia Coffee Farmers Cooperative Union in Southern Ethiopia, as he travels around the globe, selling super premium grade of coffee, directly from the birth place of coffee: Ethiopia, to find the 74000 coffee farmers a fair share of their hard work. Although the farmers of Ethiopia strive to achieve some of the best green bean of coffee for the TWO BILLION CUP strong market of consumer every day, they have been progressive getting worse side of the bargain, their profits being at a 30 year low. Although a normal consumer does not mind paying anywhere from $3 to $5 for his daily dose of coffee, the farmers of this region are been getting $0.5 per pound of the green bean. This roughly translates into a farmer getting 3 cents for a $3 cup of coffee. This is what the British documentary film maker Brothers, Nick and Marc Francis have tried to show through this film of theirs. The Protagonist of the film, Mr. Tadesse Meskela has devoted himself entire to the task of travelling around the world looking for buyers who will pay a fair price for the best coffee of the world, from Ethiopia no less. He looks to give his farmers a decent living wage, a sustainable life. Many communities don’t have the bare minimum requirements that we take for granted like clean water or …show more content…
The film has a mention of Starbucks a much celebrated brand world over. During the Seattle part of the filming of the movie, they trace the origins of Starbucks and talk to some of the employees of the company. An employee even remarks how Starbucks is in the business of connecting people, even though the movie showcases just how they are serving as the means to isolate and exploit the poor workers of the Ethiopian
Make Chocolate Fair, a European Campaign for ethic chocolate reports that cocoa farmers in West Africa live off of less that $1.25 a day, which means that a mere 6% of all revenues from chocolate such as Hershey goes to its farmers, while a whopping 70% goes too the conglomerate company. This 6% of shares is startingly low compared to the 1980's, in which farmers got 16%. (Make Chocolate Fair, 2013) These unlivable wages have led large portions of countries such as Ghana and Cote d'Iviore to become extremely impoverished, a consequence unjust considering the strenuous and dangerous work going into the growth of cocoa beans, which involves climbing trees, cutting the cocoa pods off with machetes, letting the beans fermet by covering them with banana leaves, and loading them into bags and carrying the one-hundred pound bags on their backs to be sold. However, admist the already outragious working conditions of cocoa farmers, Hershey and other chocolate companies have a far darker secret, and it isn't "Special
The film I watched in class is called "Black is Black ain 't" by Marton Riggs -a homosexual man dying of aids. Through various clips Riggs demonstrates different themes about what it "really" means to be black. During the video famous activists and ordinary African Americans spoke about how they felt on certain issues faced by the black community. These individuals clarify certain myths that are sought to portray African Americans as incompetent, aggressive people. Due to this, many African Americans have been excluded from their community for reasons such as race, color, physical feature, masculinity, sexuality, gender, culture, and speech.
Vidal, John. "Uganda - The Coffee King Desperate for a Downpour." The Guardian. 22 Nov. 2011. Web. 12 Dec. 2011. .
CEO of Starbucks, Howard Schultz, originally had the idea that Starbucks would have the community/traditional feel in their stores, and still serve high-quality coffee (“Our Heritage” 1). Adding an Italian vibe to the coffee shops, keeping its traditional logo, which is based on a mythical creature, and advertising some of its products in a more “traditional” style accomplished the first goal. For an example, Starbucks recently created a commercial about their Refreshers, which was about cooling someone down in the summer time, with the scenery of Tuscany in the background. Serving high-quality coffee was obtained by ordering coffee beans from where they naturally grow and giving it a perfect roast to give to a customer. It was a marketing strategy that helped Starbucks grow and transform its commodity chain to support gathering more raw materials for a cheaper and more efficient way.
Men in Black (1997) is the first installment of a what is currently three total films, with a possible fourth in the making. Since it is a part of a franchise there is a lot of groundwork laid in this first film. We’re introduced to the main Leif Motive, or theme, for the Men in Black agency. What’s interesting is how we are kind of thrown into this film, with minimal background to what is going on. Overall this film has a unique style, a good integration of the soundtrack elements, and places the viewer in this different world where aliens exist.
Founded in 1971 at Seattle’s Pike Place Market, Starbucks Coffee, Tea and Spices, as it was originally called, has been “brewing-up” its famous blends in over 43 countries, including the United States. Now called Starbucks Coffee Company, business isn’t just about the coffee and tea anymore. Starbucks has its own line of bottled water, handcrafted beverages, fresh food, entertainment, merchandise and a Starbucks Card. The company has received numerous awards for their outstanding business practices. Fortune Magazine has ranked them as one of “The Best 100 Companies to Work For” in 1998, 2000, 2002, and 2008 (Starbucks, 2008). The Starbucks Experience provides consumers and the general public a direct line a of business communication. From friendly baristas to press releases from CEO Howard Schultz, Starbucks keeps its “partners” informed.
Unknown, Starbucks Ethical Coffee Sourcing and Farmer Support, Retrieved November 14, 2013 and available at: https://www.starbucks.com/assets/6e52b26a7602471dbff32c9e66e685e3.pdf, p.1
Black Swan is a twisted modern film that focuses on the production of Swan Lake and the difficulties behind the world of competitive dance. What makes the movie more difficult for the main character, Nina Sayers, is that she also deals with many psychosis disorders. Although there are many different types in the movie, the biggest one identified was schizophrenia. Schizophrenia is commonly associated with the idea that the person has an impaired sense of reality. The purpose of this paper is to shed light on the mental disorders shown in the film and whether or not this film accurately depicted these disorders.
Kamola, Isaac A. "The Global Coffee Economy And The Production Of Genocide In Rwanda." Third World Quarterly 28.3 (2007): 571-592. Academic Search Premier. Web. 22 Sept. 2013.
For instance, Cargill’s labor standards for its workers in the developing nations of West Africa have been questioned. In recent months, Cargill has taken steps to ensure that it’s harvesting and production of cocoa does not fuel the need for child labor and/or promote deforestation. According to a recent article published in the Minneapolis Star Tribune newspaper, “As a supply chain leader, Cargill is often scrutinized for its role in either helping or hurting environmental and social concerns associated with the harvesting of cocoa beans” (Painter 2017). These beans are mainly gathered by small, family-operated farms and are eventually purchased by Cargill from cooperatives made up of the supply of many
Brazil is an entrepreneurial country. Brazil is the largest coffee producer in the world! The country has gained its position in the last 150 years of production and maintenance. The crop first arrived in Brazil during the 18th century and the country had become the supreme producer by the 1840’s. Coffee remains as an important export, although its vitality has reduced in the last 50 years. Brazil is the world’s biggest coffee grower and exporter and the size of its annual harvest can have a strong effect on world prices. Brazil itself is the second largest consumer of coffee, next is Germany, on the authority of the International Coffee Organization in London. Brazil increased its coffee production to an amazing 46 million bags in 2008, easily beating its
In this essay, I will conduct an economic analysis of the coffee bean market to explain how the short and long run affects price fluctuations, and whether or not government intervention should be used to stabilise prices to benefit the growers. The assumption of demand and supply is that as demand is increased, supply will need to increase to maintain the market equilibrium. Arguably the consumer has very little influence on the levels at which demand and supply operate at, though this is contested due to the fact that a product cannot be sold unless it is demanded(desired) by a consumer. Although increasing and/or decreasing either the demand or supply of a product creates a new market equilibrium, it is usually short lived and we expect
When comes to Economic aspect, coffee is the second most traded product in the world after petroleum. As the country’s economy is dependent on agriculture, which accounts for about 45 percent of the GDP, 90 percent of exports and 80 percent of total employment, coffee is one of the most important commodities to the Ethiopian economy. It has always been the country’s most important cash crop and largest export commodity. (Zelalem Tesera p
You may be wondering, why didn’t they just grow some coffee? First of all, the merchants who sold the beans knew this, and sold the beans in non growing conditions (such as already ground up.) Secondly, people did try to grow coffee- but on European soil, the beans that were usable floundered and died. If they managed to get usable coffee beans at all, (it was illegal to get them) you wouldn’t have nearly enough to support even the smallest coffeehouse for a week. The Dutch trading companies knew all this, but they came up with a new, radical notion- why not get some beans, but grow them not in Europe but in the East Indies! So the Dutch smuggled a small amount of un ground or processed coffee beans out of the Arabian port of Mocha, then shipped them to Ceylon and the East Indies for cultivation. 30 years later, a French naval officer named Gabriel De Clieu sailed for the Caribbean island of Martinique. When he arrived, he happened to be carrying some un cultivated coffee beans. (We’ll never know how those got there.) He casually sold it to the locals, unwittingly starting one of the world’s largest coffee producers.
The next thing to consider is the region where the coffee beans were grown. Each region imparts distinct characteristics upon the bea...