Feed Movie Essay

1207 Words3 Pages

‘Successful texts transform our understanding of the ways individuals interact with each other and society’. Explore this idea with reference to Feed and ONE other text of your choosing. Not all texts are aimed at transforming our understandings of the ways individuals interact, however those that are, make humanity aware of the external factors that influence the way individuals interact rather than transforming original ideas. This concept is evident within the novel Feed by M.T Anderson, which explores the degradation of society as sophisticated language is no longer prioritised as a result of the cooperate world. Similarly, this idea is further demonstrated within the film Idiocracy directed by Mike Judge which explores the story of an …show more content…

In the dystopian society of the film, the sports drink ‘Brawndo’ has taken over everything as a result of buying all major corporations during a global budget crisis. As a result, this has permitted Brawndo to sell, do or say anything they want without any realistic evidence. The society is brainwashed into perceiving that Brawndo is the answer to all of their problems due to the constant bombardment of Brawdno being advertised and branded on everything. The persona is the only person in this society who understands the corruption of this major cooperation and the negative affects it is having on the importance once placed on education and responsibility. For example, during the final scene the persona orders the society to ‘…go back and tell people to read books, tell people to stay in school, tell people to just use their brains’ . The deliberate repetition of ‘go back and tell people’ reinforces the significance of the message he is desperately trying to implant in this societies minds. Additionally, through this quotation Judge reveals the importance of educations and the privileges we have to be able to understand the manipulation of the cooperate world. Hence, this film successfully creates an awareness of the importance of treating humans as individuals and not as consumers and the further external factors that influence our interactions as human

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