In late 2000, the survivor drama film Cast Away starring Tom Hanks was shown globally and received nominations from multiple award giving bodies including two nominations from the Academy Awards the following year. FedEx’s logotype played a big role in the movie, unlike any other product or company placement on a movie, FedEx became a factor of the story; the nature of story of being stranded on an island with only FedEx packages and the island to accompany the protagonist. Although FedEx ‘s logotype was given an extensive exposure in the movie, FedEx did not pay for anything to be in the movie or for the promotion of its service. The name FedEx is already a colossal corporation in the world of courier delivery even before the movie Cast Away …show more content…
What helped FedEx propelled to the sky to reach the atmosphere of victory on its chosen field apart from the involvement the corporate personnel and on its workforce? It’s logotype. Logotype is different from a logo; a logotype is the name of the business designed in a specific manner and can stands alone as a brand however a logo is a symbol or mark that without the name of the company. The FedEx logotype is undoubtedly one of the most recognizable logotypes worldwide. Lindon Leader the man behind the FedEx logotype designed the logotype in 1994. FedEx’ radical change of logotype design from its previous versions not only significantly benefitted the delivery company but it also gave graphic designers a better guidelines in designing a successful logotype. The deceptively simple design of the logotype and its creative use of space are brilliantly integrated, the design is effective, timeless and …show more content…
In this research Landor they uncovered the truth about people disliking the word “Federal” because of its association with local government and the word “Express” as being too common and overused. Landor’s idea to shortened the name by joining the two words as FedEx since some business and individual patrons already shortening the name to FedEx. Many might already know, mostly graphic designers and logo makers, but FedEx’ logotype has an Easter egg, it is discreetly placed between the E and x. Lindon’s creative idea is to utilize the negative space between the “E” and “x”, to play with the figure and ground relationship, and that space is an arrow (Fig. 3). In an interview, Lindon detailed that he manipulated font types using two different font face, Univers and Futura, and increased x-heights on some of the characters to achieve the regular looking arrow, which is a representation of the companies attack on delivering the packages, speed and
One of Berry’s topics that comes close to a use of logos is found in Paragraphs XI and XII, where he makes the case of an inescapable choice that we have to make. One choice is that we can continue to promote global and unlimited free trade, which must now be protected by a huge, expensive, and worldwide police force, maintained by several or all nations. Such a police force would only be effective as it “oversways the
Schrager, M. (2012). Why FedEx’s Marketing Efforts are the Perfect Package. Business Marketing Association, Chicago. Retrieved Nov 12, 2013, from
Identification plays a major role in the establishment and maintenance of unified organizations. Aware of this fact, Kangaroo Express, a chain of convenience stores primarily located in southern and southeastern states in the United States, explicitly utilizes different terms, distributes personalized products, and identifies with one consistent logo, with the intent of unifying their employees and workplace relations. On the front page of their website, in just three sentences, the company asserts their values, for all visitors, including current and future employees, to read; the company also mentions their famous personalized “ROO Cup” and boldly includes their specialized logo for all to view. Employing George Cheney’s identification
In America, many have come to recognize Iran as a terrorist nation, but in reality, many Americans stereotype Iranians because they misunderstand the country and how it got to that point. In Marjane Satrapi’s graphic novel Persepolis, she gives her readers an inside look of Iran by writing about her childhood during the Iranian Revolution and the changes in her life during that time. The frames in Satrapi’s graphic novel draw similarities and differences between advertisements and the Iranian culture. After analyzing the Satrapi’s graphic novel to advertisements we will look at the similarities and differences of how graphic novels and advertisements use words and images to establish the visual rhetoric.
FedEx’s modeling capability gave them a competitive advantage as they implemented new methods and technology. They currently have a SuperHub with several regional hubs and packages are managed and tracked by a system called COSMOS. This system allowed customers to know where their packages were at all times and was later integrated for web use, allowing customers to track packages over the Internet. Today, UPS also allows customers to track packages over the Internet and has improved customer service. I would assume that they have developed a mainframe similar to that of FedEx to decrease FedEx’s competitive advantage. The United States Postal Service, which has lower rates, has also increased their customer service and quality. FedEx must find new technological advancements to stay ahead of the competition in the package delivery industry.
The text is set apart from the rest of the picture by being placed in a section by itself and using bold, capitalized letters to draw the attention of the viewer. English is a language that is spoken all over the world and by using it to express the visual text, ADOT, despite being a French organization, exponentially boosts the potential number of viewers. By using numerical figures, the artist enhances their argument by giving the viewer something concrete to contemplate while lending credence to the overall statement. Trademarks and logos are often interpreted as sources of authority that lend credibility and stability to an argument.
...s. Experiments can be shown to the potential customers that important documents using Courier Pak is far safer than using other types of paper bags. In the advertisement, FedEx can point out that the customers need to spend only a specific price for the package weights up to 2 pounds, the packages can be delivered to anywhere within FedEx¡¦s operational territory by overnight Courier Pak service. Emphasized on the speed, reliability and security Courier Pak provided compared with their competitors. And the people ¡V oriented philosophy FedEx applied, which they put this as their core business while the other treat it as their sideline business.
In August of 1971, Smith started his venture by buying controlling interest in Arkansas Aviation Sales. While operating his new firm, Smith recognized the tremendous difficulty in getting packages delivered within one- to- two days. This dilemma motivated him to do the necessary research for resolving the current inefficient distribution system. Thus, the idea for Federal Express was born: a company that revolutionized global business practices and now defines speed and reliability1.
Avant-garde poet Guillaume Apollinaire’s contribution to graphic design was a collection of poems entitled Calligrammes published in 1918. Apollinaire’s poems consisted of letterforms that were arranged to form a visual design or figure. One of the most well-known poems in this collection, “il Pleut” (“it’s raining”), has a cascade of letters running down the page, evoking a feeling of rain. Fortunato Depero, another Futurist artist, published a compilation of his typographic experiments in Dinamo Azari in 1927, showing the use of different typefaces and text formed into various shapes. Depero’s work influenced America’s movement toward
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Derived entirely from the geometric forms, uniform thicknesses and distinctively tall lowercase letters, Futura promotes an appearance of efficiency and forwardness: clean, versatile, standardized legible, stylish without any overt ‘style’.
...forms of address, weights and measures, signs and symbols. 3rd ed. New York: Penguin Group, 1995. Print.
The transportation & logistics industry is a form of industry that keeps people and products on the move, it includes airlines and airports, shipping companies, logistics service providers and other transportation companies. That’s why it is considered the backbone of modern global supply chains. In a place like the Kingdom of Saudi Arabia that has diverse geography with a dry desert and great temperature extremes and a large area of about 2.1 million square km, a transportation & logistics industry is a necessity. Imagine you need to move from one city to another (of course it will be so hard to cross large areas of empty deserts) you have only two options to transfer from one to another city; the first option is to drive and the second option is to fly and ship your car via a car transport carrier. The harsh climate in Saudi Arabia makes people to prefer using the second option, this cause the market of transport market to enlarge. Albassami International Group is one of the biggest companies established to satisfy those needs. It is considered one of the biggest companies specialized in vehicle transportation in the Middle East. The philosophy of the company is to serve the needs of the clients over the span of thirty two years, throughout which they constantly had an eye to the future by evaluating the most appropriate ways in which to make transporting clients’ vehicles via the best and safest answer. They operate round the clock to serve clients at all times.
Coolcargo and Frito-Lay implemented technical solutions for agricultural-products transportation following customers’ requirements. Coolcargo developed a transport-system for maintain fresh asparagus at controlled temperature from production site in Thailand to final destination in UK (UOL, 2013). Frito-Lay developed a global agile supply-chain for manufacturing and distributing salty-snacks to end-customers that allows processing agricultural-products in less than 24 hours for flavor guarantee (PepsiCo, 2013).
...an, K. S. (2000) How Packaging Shapes Brand Identities, Boxboard Containers International. (pp. 18, 19)