Fashion Industry Analysis Paper

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The newly introduced category is typically, targeted to high-income innovators. For example, high fashions like women blouses are initially introduce and sell only at exclusive stores. Once the category has reached the growth and maturity stages, they typically will focus on more middle income or mass-market customers like departmental store to gain more sales. Finally, once the category has reached the decline stage, they will make available to low income customers who follow rather than lead fashions.
The characteristics of variations on the categories life cycle can classifieds as staple, seasonal, fashion, and fad. The distinguishing characteristics between them are whether the category is last for many seasons or just one season, whether …show more content…

The retailers used the overall retailing strategy and strategic profit model for their planning to achieve their financial strategy. The top management typically will look into overall economic trends in each trade area in which they are competing. They also look into overall how the sales trends in each store and the impact of the new store openings and store closings. The top management will develop a sales forecast for the total company based on the information collected. They must also make the strategic decisions such as variety, assortment and service level to decide what types of merchandise to buy base on the types of merchandise whether are expecting in the growing, maturity or decline stages. With this forecast plan, the merchandise forecasting process will break down into merchandise groups, departments, classifications and …show more content…

A focus group is a small group of respondents interviewed in unstructured format. Participants are encouraged to express their views and to give comment on the views of others in the group. This type of interviewed seen to be more effective than data collected by individual interviews as they seen to motivate people to talk more freely and honestly. What is inventory turnover?
Inventory turnover is defined as:
Inventory turnover = (Net sales)/(Average inventory at retail) OR

Inventory turnover = (Cost of goods sold)/(Average inventory at cost)

The first definition of inventory turnover is at retail while the second definition is at cost. Some retailers prefer to measure inventory turnover at retail while others at cost but there is no difference between these two definitions as they yield the same result. The inventory turnover rate is typically expressed on an annual basis rather than on month or parts of a year. What is average inventory?
Average inventory is calculated by dividing the sum of the inventory for each of a few months by the number of months:
Average inventory = (Month 1+Month 2+Month 3+Month 4)/(Number of months)
How could we determine the inventory for the month?
We typically used to take the end of month (EOM) inventories for a few months and divide by the number of months available. For

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