Fashion In The 50's

1974 Words4 Pages

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening” (Chanel). Beginning in the 1950s, America's world was drastically changed. It was the time of the Post War Era and with the changing economy, politics, and society, it brought the change of fashion. The fashion world for teens and women in the 50’s was changed drastically with new innovations that shaped the styles of today; these innovations were caused by an economic boom, teenage independence, and a new found comfortability and a search for femininity in women's clothing. The end of the 40’s and World War II brought a newer and a better economy to the United States. Their economy …show more content…

Families were idolizing the simple life, they began encouraging their kids to attend and finish school. This era “created” teenagers. Now that they had the free time to socialize and have jobs, they became their own people. Before the war, teenagers were either kids or adults, there had not been an in between at the time. However, now that they were not having to cater to the war, they had their own lives to be themselves. The baby boom also helped in the creation of Teens, there were roughly 4 million babies being born a year and families were moving out of the city to the suburbs and at a certain age, they became teenagers because they were not yet seen as adults anymore. The end of the war also brought about a change in opinions over segregation. There were new civil rights movements led by Martin Luther King and spurred by Rosa Parks. There was a new push for equality between races and soon enough, the Supreme Court decided schools could no longer deny admittance to colored students. These movements were a step to a more united society. People in the American society were also becoming united over fashion. With the economic boom, there was a mass production of products and this included clothing. Clothing became less expensive and more available. Also, because women were in the workforce during the war, many stayed in the workforce and this gave families extra money. This closed the …show more content…

Dior’s “New Look”, created the emphasis on the hourglass figure that women desired and all had during this time. He brought back the femininity and poise women wanted after spending a decade in the factories working. Coco Chanel also made a huge comeback in the fashion world in the 50’s. Her new line created an elegant yet more comfortable and loose innovation to Dior’s line. Her clothing line was desired by women because of that. They got the glamor they dreamed of, while still getting the comfortability many women values from the 40’s clothing. Not only did Dior and Chanel have an extensive influence on the change of clothing during this time, there was also Cristobal Balenciaga who, much like Dior, emphasized figures. Rather than the hourglass figure that Dior favored, Balenciaga shot for a more slim waist, and while most women prefered Dior’s figure, other women cherished having a slimmer and smoother looking waist. Balenciaga was also the creator of the, now popular, three fourth sleeves. Other designers began creating and providing the clothing needed for the teens to create their own identities. Whether it was the rebellious look, poodle skirts, or the nicer and preppier look, designers began to design clothes that catered to the youth style for the first time as well as changing the look for

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