Fairfax Media: Australia’s Largest Media Companies

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Fairfax Media Executive Summary: Fairfax media, originally John Fairfax and Sons, was founded by John Fairfax in 1941 and for over 170 years has grown to become one of Australia’s largest media companies. The company’s operations include the distribution of newspapers, magazines, radio as well as operating digital media throughout Australia and New Zealand. Some notable figures from Fairfax Media’s current Board of Directors include company chairman Roger Corbett, Chief Executive Officer and Managing Director Greg Hywood and Chief Financial Officer, David Housego. This report provides a situational analysis regarding the current stage the business’s lifecycle and the internal and external influences on the business. This is followed by an overview of both the short and long-term goals that the company is currently aspiring to achieve in the future and an evaluation of the key financial indicators (ratios) used to determine the company’s liquidity, solvency, profitability and efficiency. This will be accompanied by a suitable strategy to be applied to effectively improve each ratio. Situational Analysis: PLC: Fairfax media has reached the post maturity stage in the product life cycle and is beginning to decline due to the high expenses that are a result of the business’s structural layout. This issue is being addressed through the “Fairfax of the Future” program which was introduced to reduce the company’s cost base through strategic operational changes. SWOT: Strengths Weaknesses Opportunities Threats Leading publisher in Australia and New Zealand. Is a Reputable, large scale business in the media industry Partnership with call centre for customers (Teletech) Cost issues Weakness in marketing sector High overhead Low ret... ... middle of paper ... ...ement must be aware of what each cost has influence over, rather than diminishing the uppermost expense, as this may result in various consequences such as a decrease in efficiency due to an inadequate amount of resources, which completely defeats the purpose of cost cuts and may also spark a decline in its market due to poor quality. By reinvesting the money extracted from one sector into another aspect, such as upgrading to more innovative technology to further increase both efficiency and savings. Conclusion: The analysis of Fairfax Media’s financial situation has provided an insight on the business’s decisions to adapt to the ever changing influences on the business environment. Although the business has struggled with financial difficulty over the year’s large debts and net losses, the company has managed to develop an increasingly stable financial position.

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