Exploring Corporate Strategy: The Art And Business Strategy

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What is Stategy?
Definition - “1 A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem.
2.The art and science of planning and marshalling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army. See also tactics.
(http://www.businessdictionary.com/definition/strategy.html)
“Companies need to utilise every known tool at its disposal, to survive and prosper in the modern highly competitive environment of the 21st Century.”
(Pat Mullen pg 14 2015)

Johson and Scholes (Exploring Corporate Strategy) define strategy as follows:
“Strategy is the direction and scope of an organisation over the long-term: which achieves …show more content…

Not every business plan will be successful straight away as there will always be weaknesses. What the business plan will do however is it will help the companies to see their weaknesses and to help to correct their weaknesses and not to impact negatively on the business and help the company to overcome these weaknesses.
• A good business strategy will help to analyze how the business is performing, and how you are performing against your competitors. It will also help you to see what you need to achieve to continue to be successful is the future.
• A good business strategy can help to identify trends in the business and marketplace in the future and present. It will also help to identify broader changes in the market like political, technological and social, and customer changes.
• A good strategy will help to create a clear vision of the direction of the company. It is important that all people within the company have clear goals and moving in the right direction.
“The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
Mark …show more content…

Analysis – Successful strategic planning models will use a whole picture analysis to help the development. All of the factors that affect your business will need to be analyzed with the view of where your business will want to go
2. Strategy – Understanding your long-term objectives will help you to develop a strategic planning model. To help to understand the long term objectives the use of case studies, workshops and project work can take you in the right direction to creating a effective strategy.
3. Implementation – Management strategy is necessary, your team ( work force ) and your organisation will need to be included in your model of strategic management to help to implement the strategy and help to make it successful. Programs should also help you to become an effective operational leader.
4. Results for the long term – If you have chosen a good development program you should receive good analytical skills that will allow you to develop strategic models and this will also help to increase performance at team level. You should also be capable of playing a significant role to keep up and stay ahead in an ever changing and evolving business

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