Explain One Way Advertisers Trick Kids

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Teens and tweens are important to advertisers because they can be easily tricked, they influence what their parents buy and kids will watch advertisements to earn incentives for their games. To begin with, advertisers can easily trick kids. One way advertisers trick kids is by using eye contact. According to “Alice G. Walton” “ And of course, what we feel connected to - which happens when someone, even a cartoon character makes eyes at us - were more likely to buy” This means that advertisers can use eye contact through cartoon characters to get you to buy their product. Another way advertisers trick kids is by testimonial which is using celebrities to try to trick you into buying their product. For example in a commercial it shows Cam Newton

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