For my historical subject I will be analyzing how the super bowl has changed over the past 50 years. Unlike sports such as baseball and the world series, the super bowl was a fairly young concept. The first game was played in 1967. Back then there were 2 different leagues that played the sport, the AFL (American Football League) and the NFL (National Football League). The super bowl was created as a result of a merger negotiation between the two leagues after years of constant competition. The winner of each league would now play each other in a championship match. In the earlier stages of the super bowl, it was not as popular as we see today. A few years after the original merger, the NFL split into what we now know has the NFC (National …show more content…
The first big commercial, which promoted the new Macintosh computer, was aired in 1984. Although commercials were being aired during the game before, this was the point where larger corporations began to realize that with the large population watching this game, there would be no better time to air these commercials (obviously the Super Bowl was not as popular back then as it is today). This was the revolutionary point of media in the super bowl. For any viewer watching the game today, there is much anticipation toward these commercials because they are said to be the best of the year filled with propaganda, humor, and other psychological techniques to real in the viewers. If you look at the graph below we can see how the cost to air a commercial has changed over the past 50 years since the super bowl first began. Today, with the increased population that tune in to watch the game, the cost of airing one 30sec commercial has increased over 4 million dollars as opposed to the minimal amount paid towards the …show more content…
In 1967, since the super bowl wasn’t seen to be as widely known or popular. Not many big appearances were made during the half time show. It wasn’t until 1993, when Michael Jackson made an appearance for the half time show where performers began to realize that this was one of the biggest stages for them to perform on. Since then, the super bowl halftime show attracted the most popular star each year, leading up to what know today as one of the largest performance of the year. This remediation brought about a drastic increase in popularity due to the fact that now the audience not only had the opportunity to view the championship game, but also be able to see a few of the biggest stars perform some of their favorite songs. This brings in not only the football fans but also the music lovers around the world (Below is the half time show form Super Bowl 1 on the left and Super Bowl 50 on the
The longer that football was on television, the more intense the publicity for the NFL became. The Monday Night Football Logo showed to helmets hitting together forcefully, the NFL marketed the violence and captured the tension between violence and the art of football.
Super Bowl is one of the most watched American television broadcast. In 2011 Super Bowl become the most watched television program in the history with an average audience of 111 million. While Super Bowl get the attention of the audience and keep increased the viewership, the top company found their way to make commercial for their brand and products, and broadcast the commercial during the Super Bowl games domestically. Super Bowl commercial became a culture among the people. Most of the people even don’t watch the games but the commercial during the games. The top brand companies also start spending big chunk of money to make the best attractive commercial for their audience. Among those best polished commercial was the Chrysler automobile corporation commercial, which changed the public view of Chrysler, and did a great work by using pathos appeal to attract audience by stimulating their emotions.
When I started this project I already knew a little bit of history about the Green Bay Packers. I already knew that they had won the first and second ever Super Bowls. Since then they have been to three more Super Bowls and won two of them which puts them in third place tied with the New York Giants and the New England Patriots. They had won nine championships before the AFL NFL merger of 1970. With their 4 Super Bowls and 9 championships they have the most championship titles in world history.
How football began, the first American football game was played on November 6, 1869. The Rutgers vs. Princeton played the first game (Bennett). Walter Camp introduced the line of scrimmage and down and distance (Bennett). The first professional “league” was the Ohio League (Bennett). The American Football League (AFL) started in 1960 (Bennett). The first Super Bowl was in 1967 and the Green Bay Packers defeated the Kansas City Chief (Brooks and King). The Houston Oilers defeated the Los Angles Charges in the first AFL championship (Brooks and King). Considered one of the greatest coaches, Vince Lombardi, died from cancer on September 3, 1970 at the age of 57 (Brooks and King). Seven days after Lombardi’s death, the National Football League honored him with the name of the Super Bowl trophy (Brooks and King). Franco Harris made the “Immaculate Reception” which lead to the first Pittsburgh Steelers victory for them (Brooks and King). In the 1970’s the Pittsburgh Steelers won four Super Bowls (Brooks and King). In 1978 the National Football League moved from 14 games a season to 16 games (Brooks and King). O.J. Simpson is the first player to rush over 2,000 yards (Brooks and King). In 1981 Ronald Regan said “Football is the last thing left in civilization where men can lite...
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
The most-watched event in the US every year, the Super Bowl. The Super Bowl is the championship football game of the National Football League (NFL). A brief explanation of football is this, a game of two teams trying to score as many points as possible in the allotted amount of time. Each team has an offense and defense when the team is on offense they either run the ball or pass the ball to try and score a touchdown, while the opposing team's defense is trying to force the team's offense to give up the ball or the possession. If the team with the ball does score or is forced to give up possession, the offensive and defensive teams switch roles (the offensive team goes on defense and the defensive team goes on offense). The game is split into four, fifteen minute quarters. What makes football different from most sports is the violence and aggression of the game. In order to stop players with the ball you have to tackle them since every player is
Everybody in the Cowboys Stadium was filled with rage. Jerry Jones the Cowboys owner had been on the field getting ready to celebrate a Cowboy’s victory. Except nobody knew where he had went. The Vikings were going to their first Super Bowl since 1977. The most exciting part was that the Vikings would be playing at U.S. Bank Stadium which was their own field. They would be the the first team in Super Bowl history to have home field advantage. It seemed as if it was destined.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
Super Bowl 49 was played on February 1, 2015. The game pitted The Seattle Seahawks against The New England Patriots. The first half of the game was very entertaining and had a lot of fast paced action and good plays. Once, the half ended we were treated to an interesting half time performance by Katy Perry and Missy Elliot. As interesting as the halftime show was it paled in comparison to the climax of the game which had an insane turn of events.
This article represents everything that the public views as spending money on commercial are getting vey expensive, and companies are having trouble competing for time slots for their product. Tom Peyton who is the vice president of American Honda says “a day of reckoning is coming for the sports networks who continue to charge brands higher and higher prices to advertise during games, even as the audience for those events has plateaued” (businessinsider.com). The article goes on to point out that the only real time sporting event that is being watch is the NFL, and the price for advertisement during the super bowl has risen from three million dollars to four million dollars in just one year even when the number of viewers has stayed the same. Furthermore, with the ability to record shows to avoid commercial, viewing events on the internet, and illegal watching programs has driving the price for commercial during live events way up. Networks are taking advantage of this by having bidding wars between NBC, CBS, and FOX to win time slots to advertise products.
According to Sports Illustrated, Nine out of the top ten “Most watched shows in television history” come from the Super Bowl. This automatically shows that the Super Bowl unites the country. This year’s Super Bowl ratings were the lowest in the past nine years, and still had approximately “103.4 million television viewers”. Even though fans divide when it comes to which team they want to win, this still shows unity. Look at the city of Philadelphia.
Sports affect major institutions of society, including the mass media, politics, religion, education, and family. The Super Bowl gathers thousands of viewer’s attention, including those who do not usually watch the regular season games. Football is by all means an American sport. Since the day a baby is born in America, whether it be a boy or a girl, one of the first words they learn to say is ball, and after a few months they add the word foot in front of the word ball, and by the time you know it your baby boy is playing football, and your little girl is cheering “Go Steeler’s go!” and without intention their cultural identity starts.
“The first Super Bowl was played on January 15, 1967. “ (superbowl) The winner of the Super Bowl receives the Vince Lombardi Trophy. The reason it was called the Lombardi Trophy was because of his great success as a NFL coach. Lombardi won the first ever Super Bowl as a coach for the Green Bay Packers.
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
... in the USA. N.p., 6 Nov. 2004. Web. 13 Apr. 2014. This source was very general and it gave the history of the nfl is sections/ It did not really tell me how it affected america and was kind of short compared to my other sources.