In dealing with Integrated Marketing Communications chapter, I would throw the National Football League (NFL), as my choice for meeting the standard of the text. I know they are not thought of as a great company, but they are highly successful and profitable. In the 1970's, Major League Baseball (MLB), was king, and looked like they would stay there. The the late 70's and early 80's, the NFL started marketing their product in more and different markets, not just beer commercials or airports. With the advent of cable and satellite TV, they expanded their brand and took off in the early 90's as the nations number one sport. They control and export not just games, but many items associated with the NFL brand, they have a successful TV network,
The National Football League is a professional American football league consisting of 32 teams, divided equally between the National Football Conference and the American Football Conference. The NFL was founded in 1920s and ever since then has been a representative of the "All-American, Family Entertainment, Sport". Football is played from kids starting at age five to adulthood and is very popular throughout different races and social classes. With the increase of people playing football, came the increase of the sports related injuries.
“If you try to sell products to everybody, you can waste money on advertising to people who aren't interested (Johnston, n.d.). The statement is true in the sports business industry. Many organizations and companies will waste money on marketing to consumers who just are not interested. Creating and understanding the consumer profile of the target market an organization is trying to reach is essential when gaining fans and having successful business. For this assignment, I chose the NFL team, the Minnesota Vikings.
When you think of football you think of excitement or rooting for your favorite team. Unfortunately, we forget to realize the side effect of the helmet crashing hits. Football players endure a total of 1,500 hits to the head in one season which can cause one major problem: a concussion. We can imply that liberals stand for the rights of the people over the rights of the corporations. Four formal NFL players have sued the league and its helmet maker claiming they hid information about the dangers of brain injury. With that said from a libertarians perspective, NFL players should be informed about the dangers of brain injury from helmet making companies and should receive medical care for past, current and future NFL players.
Playing football comes with several risks factors that players’ acknowledge prior to playing the game starting a young age. Regardless, these players still chose to play the game, which they end up loving and cherishing despite all the risks accompanied with it. Football is one of the toughest sports in the world; it takes a certain amount of strength, speed, and aggressiveness to play 48 minutes of hard-nosed football. However, the National Football League (NFL) is in the midst of a controversial issue. Is the NFL getting soft? This has been a debatable issue for several years. While some believe that implementing all these rules in the NFL is progressively turning the game soft, others say that the NFL is not getting soft; it is just trying to make the game safer for its players.
The freedom of speech is granted in the First Amendment of the Constitution. In Case 1, the players of a NFL team who were dismissed and fired for kneeling during the Pledge of Allegiance cannot sue the NFL for violation of freedom of speech. The reason why the players couldn’t sue the NFL, is because the NFL is a private company. This means that there is no state action involved, so they do not have a case. In Case 2, players on a private school football team is removed, because they were kneeling during the Pledge of Allegiance. The players can’t sue the school for violating their speech rights, because the students are in a private school and not in a public school. This means that there is no case, due to no state action being involved.
The National Football League (NFL) has been a staple on Sunday’s in America homes for quiet sometime. It provides excitement and generates billion’s of dollars, but what I told you that this league may lose viewers or even not exist in a few years. The NFL is a great brand, but what is potentially going up against may have you scratching your head as a parent to let your child even take a snap early in his football career if not taken care of.
The National Football League (NFL) has come under fire for the long-lasting medical consequences of players’ game-related head injuries. The question that arises is; is the NFL to blame for the deaths of former players such as Junior Seau, Jovan Belcher, Ray Easterling, and/or O.J. Murdock? The medical and scientific factors in addition to legal liabilities in regards to brain injuries will be outlined in this paper.
The idea of an NFL team in Las Vegas has been on the minds of owners for years, but until recently the idea was much more of a pipe dream than a reality.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
The blood,sweat,pain, and tears are worth it when a hopeful college football player gets his name called by the NFL commissioner. These players selected in the NFL Draft have been through an emotional roller coaster. Their lifelong dream has finally come true through tremendous perseverance and work. Although the odds aren’t good, heavy preparation during high school and college football can land a determined football player a spot in the NFL Draft.
The National Football League is the most popular sport in America. The NFL’s championship game, the Super Bowl, has been viewed by 150 million or more people for the last nine years. In 2016, Super Bowl 50 had more viewers than all three presidential debates, the Chicago Cubs winning the World Series after a 109 year drought, and the Opening Ceremony of the 2016 Olympics. But if someone doesn’t want to watch three hours of football, now he or she doesn’t need to see the whole game. With the NFL’s new app, NFL Mobile, one can see every game’s score, statistics, and highlights. The League has made their games easy to keep track of with a few taps on an iPhone. The NFL’s games are both exciting and unpredictable. In last year’s Super Bowl, the
Becoming a (NFL) National Football League could be some what difficult and satisfying at the same time . Being a coach is stressful at times a coach is responsible for the players success on the field and off the field. Their job is to plan and organize practices and guidelines to achieve a goal one common goal all NFL coaches and football players have is to make it to the Superbowl.Coaches are responsible for directing and implementing all game - play strategies . A coach job is to motivate his team before and during the games , and must have the ability to make split second decisions on game-play throughout the game. Coaches must be able to cope with stress especially when its game time. Being a coach is a high profile job as they're always
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
Cravens, D. W., & Piercy, N. F. (2009). Strategic marketing (9th ed.). New York, NY: McGraw-Hill.
Find a brand whose sole or primary distribution channel is the internet. Discuss the likely reasons for the brand’s highly focused strategy and the positive and negative consequences of it.