Examples Of Consumerism In The Great Gatsby

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Many people believe the more they buy and spend, the happier they will be, but this is

rarely the case. Consumerism is common, not only in American society, but in American

literature. F. Scott Fitzgerald, a profound author, wrote about consumerism in his most famous

novel The Great Gatsby. He shows this idea of spending in search of superficial happiness to

explain how it can destroy someone. Just like Fitzgerald writes in the novel, people today are

guilty of consumerism.

Consumerism by definition is a “theory that an increasing consumption of goods is

economically desirable; also: a preoccupation and an inclination toward the buying of

consumerism goods” (Merriam-Webster). Aspects of consumerism can be traced as far back as

the …show more content…

Many people feel like as soon as they get their paycheck they need to

spend it. The most common type of consumerism in our society is impulse spending. Impulse

spending “is defined as a sudden strong tendency to buy products which the customer had not

planned to buy” (Khorrami 824).

F. Scott Fitzgerald illustrates consumerism through the development of the characters in

The Great Gatsby. Jay Gatsby is a wealthy bootlegger who lives an extravagant lifestyle.

Gatsby’s house looks like “the World’s Fair” (Fitzgerald 81). He often throws tremendous

parties where “food and liquor are dispensed lavishly” (Hickey 1). He spends thousands of

dollars to set up the parties “and on Monday’s eight servants, including an extra gardener, toiled

all day with mops and scrubbing brushes and hammers and garden-shears, repairing the ravages

of the night before.” For all the money he spends on these parties he does not ever take part in

them. The only reason Gatsby throws his parties is so that Daisy will “go to Tom and say: ‘I

never loved you’” (Fitzgerald 109). Even though “Gatsby’s money and fame were built on a lie,”

he is throwing it all away (Zeitz 1). For all the money he spends to impress others, in the …show more content…

Myrtle’s husband fails to provide her the lifestyle she believes she deserves.

She seeks a fantasy lifestyle of wealth and prestige through her affair with Tom. She spends

Tom’s money on lavish things hoping to disguise the rather plain, lower class life she lives with

her husband. After a day of impulse spending, “Mrs. Wilson gathered up her dog and her other

purchases, and went haughtily in” to the hotel (Fitzgerald 28). Even with everything Myrtle buys

and possess, she ends up being unhappy and eventually killed.

Not only do authors portray consumerism in literary works, it is also common throughout

today’s society. Consumerism can destroy people, both mentally and economically. There is

“substantial research indicating a negative relationship between excessive consumption, namely

materialism, and consumer well-being” (Lee and Ahn 18). People strive for happiness through

material objects believing the more they spend and the more they have, the happier they will be.

A vicious cycle of spending carelessly turns into a mental obsession with no self-control.

Personal relationships suffer because people only focus on acquiring more possessions instead of

each other. Overproduction of goods leading to excessive waste is another negative side

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