Example Of Ethos Pathos Logos

Advertising is one of the biggest industries in the world today. People and different businesses are trying to sell certain products to others. They spend billions of dollars trying to make an advertisement to influence them to buy what they are trying to sell. Advertisements are everywhere because there is a variety of ways to advertise a product. Whether it is on television, the radio, in a newspaper, or in a magazine, there is no way a person can escape them. Many of these companies use certain techniques to catch a person’s attention. One way experts get consumers’ attention is by dividing their strategies into three categories: pathos, ethos, and logos. Smoking has been popular for a long time in the United States. It started with tobacco, since it was one of the first crops grown there. It was very prevalent and that started the trend of smoking. Once tobacco became popular, people started rolling them into cigarettes. After that started, more chemicals were added to them and then they became deadly. A lot of teens started smoking because they thought it was cool and they gave into peer pressure; but they were never taught the dangers of smoking. Earlier on, when smoking

Smoking is very popular in today’s culture and for someone to campaign against it is very difficult. There are a lot of people that have a problem with advertising but an advertisement like this would change their minds. Through the three rhetorical appeals, pathos, ethos, and logos, the advertisement is able to convey a vivid sense of danger and promote awareness of the harm of smoking. The people who created the advertisement did not exaggerate or put things in the ad that are irrelevant. They got their point across and did just enough to encourage people to stop smoking and also prevent people from