Ethos And Pathos In Video Game Destiny

The Destiny of Ads
Imagine a game in which you can immerse yourself within the storyline, while gaining a variety of rewards and memorable moments. That is essentially the essence of the video game Destiny. Bungie, the developers of the game, created the trailer for Destiny to reel in buyers from various consoles by applying two forms of rhetoric persuasion—ethos and pathos—and dispersing the advertisements across multiple platforms. The recent rise in social networking provides a foundation to release this content and target certain demographics. Bungie takes advantage of this to promote their new product to audiences of console owners. Another way in which they can better relate to their audience is by noting that the publisher and developer are creators of highly recognized games. This is a form of ethos as they position themselves to be credible developers: A very crucial aspect when placing a new product on the shelves. Along with ethos, pathos is displayed throughout the ad. In this trailer, the music,

Bungie is experienced in providing information that will promote trust and accountability within their products and company. Without the credibility they have gained through the years, the thought of selling more material would be out of the question. An audience as broad as the one aimed at by Bungie must involve ethos, but pathos must be utilized, too, as emotions influence the outcome and overall effect of the ad. Using this method, they can relate further with their viewers and connect at a more personal level. The skill may take time to perfect, but it is inarguable that Bungie has created a trailer that not only displays their product but also sells it to the audience through persuasive