Ethical Issues in Cruickshank, Garth, & Romano Real State Company

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Introduction Cruickshank, Garth & Romano is a new real estate appraisal and consulting firm. Richard Romano, a principle of the firm, had just completed a preliminary evaluation of a property for a new client, Watson & Musico. However, his client refuses to accept the appraisal and requested the value be increased by $4.5 million or else they would take their business elsewhere. Richard's decision on his client's estimate could have great impact on Cruickshank, Garth & Romano's success and its ability to develop new clients. The new firm could ill-afford to pass up on doing Watson & Musico's business but Richard also wanted to complete the appraisal according to his best estimate of the current market value of the property. This paper will analyze the ethical issues and alternatives for this case. Stakeholders John Mortimer controls Watson & Musico Developments and is well known for his abrasive style and aggressive approach in business dealings. His firm is rumoured to have a highly restricted cash flow because of its aggressive leasing policy. Because of the depressed real estate market, Mortimer is refinancing all of its properties to reduce its debt service requirements and to generate cash. Since, the amount that could be borrowed from the bank is positively correlated with the appraised value, Mortimer would like his property to be valued as high as possible. Therefore, he would want Richard to value his property at his requested value of $35 million. Richard Romano is one of the three principals at Cruickshank, Gath, & Romano. With eight years of experience and recognized by industry insiders as one of Canada's leading real estate experts, Richard wants to complete the appraisal according to his best estimate of the pro... ... middle of paper ... ...tive Although, Watson & Musico may take their business elsewhere, Richard should refuse to raise the value. Complying to AIC's Code of Ethics is something that he has control over while how Mr. Mortimer chooses to react to this decision is out of his control. As well, Richard would be more reputable and trusted among financial institutions. If Mr. Mortimer does give Cruickshank, Garth & Romano a reputation for being difficult, Richard and his partners could counter it by marketing their firm's strong commitment to being accurate and truthful in their calculations along with the high possibility that banks are likely to accept their appraisal value. This marketing strategy would not only separate them from some of their competitors, it would also surely attract the attention of potential clients who highly values integrity and not just their business's financials.

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