Ethical Issues In College Sports

In the NCAA, all of the Division 1-A conferences generate a vast amount of their athletic revenue through their broadcast agreements. ABC, NBC, ESPN, FOX SPORTS, and CBS play a pivotal role in creating exposure as well as allocating funds to universities that are sponsored by them. It’s a strategic business philosophy, and one of the easiest ways to promote athletics. Why? For the most part many of the power six conferences developed a wide and a loyal fan base over a long period of time with limited television exposure. Many teams may have an unofficial count of excess of over 300,000 fans, and most of the universities rigorous task of marketing was already taken care of in the past. Now that there is a high demand of what viewers want to

There are 119 universities in Division 1-A football, nearly 4 times as many professional teams in the NBA and NFL apiece. The television agreements in Professional Sports; pales in comparison to the College teams. It’s a numbers game and since there is more participation in collegiate athletics it devises endless possibilities in which broadcast companies can generate revenue. Today’s world is racially diverse, yet divided; and there are many ethical barriers that still exist. Sports are an event that brings all social groups, and classes together regardless of circumstance. At a local bar, it consist of various ethnicities eyes glued to the television screen watching Florida State capture its second consecutive National Championship. It is the only thing in which one can put their differences aside and can have the time of their life. It is an outlet and it promptly takes individuals out of reality briefly. In marketing it is imperative to consider the stake holders that are pretentious, and those are the world-wide viewers watching television. Not only the conferences are raking in a large amount of money every year, but they are also appeasing their television