This report is going to critically evaluate a tourism destination plan based on knowledge of the strategic planning process. It will examine tourism in the destination, past developments and current potential in the destination. It will then consider how appropriate the plan that guides future developments. Finally it will also discuss how it can be improved with specific recommendations.
1. Introduction of the destination
The destination that the report will be focusing on is Greater Manchester. Greater Manchester is a huge part of in the Northwest region, but a lot has changed in the area, so it’s very interesting to look at.
According to Agma (2013) Manchester’s population is the one of the fastest growing north region city in the UK, which presents a considerable chance to link the jobs that can create quality places to live, so can lead for people to be encouraged to stay and contribute to the success. The tourism economy is worth around £6.6 billion and the tourism business sector supports approximately 22,000 jobs which are increasing growing. It also generates £820 million from conferences and business events that are annually for the Greater Manchester economy and receives a huge support from these businesses (New Economy, 2013). Top facts in greater Manchester, over four million fans watch football every year this has created potential sports tourism in the destination area. In the last five years it has increased by one billion pounds which proves to be a successful amount of income in the economy.
Greater Manchester attracts more than five million ambassadors annually to its conferences and business events which prove to show the value of the destination. Greater Manchester has top attraction attracting more than...
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...anchester as a destination; there is an understanding on development and key issues that can be address. Yet the Plan doesn’t come across a strategic plan, it will be advised best as research for potential business. Greater Manchester as a destination has high potentials as its increasing growing and has strong developing infrastructure. The layout is mainly a demand strategy, it promotes rather than a supply strategic plan. The key problem in the plan is the timeframe which is not included, the aims doesn’t interlink with tourism and fails to demonstrate throughout the plan. This can be due to the owners behind the strategy, they are from a marketing background, and this can be a main reason for the faults in the plan. Nevertheless the plan is organised well and clearly written but it fails to meet the strategic plan and reasonably meets a PR document instead.
To what extent will a rise in tourist numbers have a positive effect on the Castleton area’
The number visiting has increased with the completion of the new A55 Expressway, which reduced the travelling time from Liverpool to Betws-y-Coed to less than one hour, thus meaning an increase in day visitors who are looking for a tranquil break from their bustling urban lives. The A55 Express... ... middle of paper ... ... -y-Coed To determine visitor opinion on the drawbacks of tourism in Betws-y-Coed, and also how successful the honeypot is at controlling tourism. I asked five visitors the following two questions, "What problems do you feel tourism brings to the area?"
In the year of 2012, there were almost fifteen million overnight tourist trips taken in Scotland, which resulted in £4.3 billion in visitor expenditure. This shows that tourism really helps the Scottish economy as over one hundred and forty million tourist day trips w...
According to Gregory, the booming tourism industry has created a sieve for the rich and the poor. Its high returns are mostly enjoyed by the hotel and restaurant owners and
Hello, I’m Chloe Hayden and today I’m going to be conveying to you the untold stories of Wales’ capital city, Cardiff and how its history and growth is unlike any other city in the world. Although Cardiff is in the top 10 biggest cities in the UK now, it hasn’t always been that way. Events such as the world wars and the industrial revolution has helped greatly to develop Cardiff from a small town to a large bustling city with attributes to rival larger cities such as London, although both London and Cardiff have grown massively in recent years each city they have each adapted to its growth in different ways.
My conclusion is a lesson that can be learned from the history of Birmingham, you can start with something small and with enough effort it will become big, but nothing will last forever. With Birmingham it started with a small market but with enough effort it turned into a big industrial centre, but it’s not the centre we know now, because it was ‘ruined’ by the interventions after WWI and WWII. But who knows? Maybe in 100 years it will be an industrial centre again!
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
The external environment of the hotel industry in is very competitive and already well established. Trends in the market include promotional campaigns to customers using the "more bang for your buck," method. There are several different segments of the hotel industry including: luxury, upscale, mid-market with food and beverage, mid-market without food and beverage, economy, and budget. Each different segment offers certain amenities to appeal to consumers depending on what they are looking for in an over night stay away from home. As McDonald's looks at entering the hotel industry they have looked at several important issues dealing with an entry into this market. McDonald's would like to enter the market in the state of Illinois where the company's headquarters is. Illinois leads all other states in money spent on tourism totaling $61.1 million in the year 2000. Illinois also ranked fourth in the nation for leisure person trips in 2000. Hotel industry has several important barriers to entry including cost of entry, ability to differentiate from other hotels, and competition in every hotel segment.
Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.
The local culture and customs might attract the businessmen who are attending a conference in the city and give them a favorable experience, and then they are likely to establish their business operations there in the future. Thus business tourism can stimulate future investments for the destination.
The traditional business meeting presents the biggest part with a total of EUR7.812bn. Conferences came to a EUR4.72bn and exhibitions to EUR3.255bn. Incentive trips are less popular and only contributed EUR488 million. This number could mean, that the visitors spend a lot of money on the incentive trips, even though they are only 3% of the overall type of trips
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Firstly, tourism has positive and negative impact on the economy of the local community. It can create jobs and mitigate the numbers of unemployment. For example: one
...y has truly impacted the travel and tourism industry as well. Casino resorts are constantly uprising even after recent recessions because of the popularity of gambling, and the ability to experience many other enticing activities within the vicinity. As the gaming entertainment industry becomes more competitive, demand for higher service quality will increase to give the competitive advantage for success and market leadership (Walker, 2013). With competition increasing, the bigger and better casino resorts offering gaming, lodging, newer entertainment projects, modern and detailed architecture, and improved technology will start to increase in the market. Even with expected increases of these facilities, development companies are expected to practice sustainable initiatives while implementing and constructing these large profit centers of the hospitality industry.
Businesses that produce jobs and capital are usually located in in urban areas. Tourism and trade in cities are the main source of foreign money in a country. The city life is ideal for people who want to m...