Sustainable Tourism in Small Island
The World Tourism Organization has endorsed that a small island should follow the sustainable tourism development guidelines. This is because small size of Small Island may get environmentally impacts by tourism industry. ( Baldacchino, 2004; Briguglio & Briguglio, 2005 ). Furthermore, due to the natural environmental characteristic of a Small Island, strategies to develop sustainability are always discussed to maintain the balance between economic and environment ( Briguglio & Briguglio, 2005 ). Based on the characteristic above, Perhentian Islands contain of natural environmental characteristics. Thus, the environmental characteristics were studied in order to understand the challenges in Perhentian Island as a small Island. Other than environmental issue, limited economic resource base is one of the issues. Therefore, tourism is a tool for Small Island for widen their economies ( Croes, 2005 ).
2.3 FIVE PHRASE OF DESTINATION BRANDING PROCESS
Destination branding process divided into five phrases: strategy orientation, destination identity and image, stakeholder involvement, implementation, monitoring and review ( Baker and Cameron, 2008 ). This process confirmed the importance of branding and as well underlining the complexity that relates to a destination branding process. Examples of strategy orientation such as definition’s market are measured and segmented, the main competition is identified and also all the issues is addressed. Secondly, destination identity and image mean that the need of brand image, brand positioning, tourist’s experiences and brand awareness. Thirdly is stakeholder investment. Government, local agencies, local residents are involved in this stage. Lastly, the impl...
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...tely, tourists have to return to the mainland or overnight on the beach. This is the problems of lack of accommodations and facilities. Furthermore, the facilities in Kecil is not much and not convenience for local or tourist. There is no any bank, medical facilities or other recreational facilities. If local and tourists need to withdraw or they are not feeling well, they have to return to mainland again. These are the weakness of present tourism in Perhentian Kecil Island. Besides that, this island does not have tourist police and the new police station has only two regular policemen on duty. Below is the SWOT Analysis for Perhentian Kecil Island, it shows the strength, weakness opportunities and threats of Perhentian Kecil Island currently. As mentioned below, all weakness and threats can actually be re-branded by opportunities and the strength of this island.
The proposed brand is required to gain authorisation from Destination Marketing Association International to gain the competitive advantage while having more policies leading towards sustainable tourism. The challenges in this regard are also identified for addressed on their emergence. Thus, Quebec City is required to collaborate with DMAI for achieving best practice in marketing and communication of the brand (Papatheodorou, et al., 2010). DMAI possess authorisation program being developed for gaining specific measures of excellence in the domain of marketing while helping destinations to communicate with their community and possible tourists in effective and efficient ways. This authorisation program acts as a platform for official destination marketing organisations to ensure the achievement of recognised standards and quality performance in the aspects of destination marketing.
The opportunity cost of not adopting corporate branding is relatively high, because selecting corporate branding will possibly increase brand awareness and customer loyalty to the greatest extent, and by using a frequent-stay program, Rosewood will potentially forgo these benefits. The most significant strength of Rosewood is their uniqueness of each property. Because Rosewood had already established uniqueness of each hotel, the transformation will not conflict with the “Sense of Place” philosophy. The location specific design and services will contribute to the development of brand sincerity, which will consequently stimulate consumer loyalty. This is equivalent to a circulating loop mechanism in which brand sincerity generate consumer loyalty, and consumer loyalty motivates sincerer brand. Equally important, the company is recommended to do a thorough financial forecasting on corporate branding. As for now, the company has had a rough expectation of customer life values, but further considerations such as estimated cost of implementation, estimated revenue and change in marketing expense need to be included. Furthermore, the company is recommended to simultaneously change its advertising strategy
The process of creating brand called branding. As one part of product strategy, branding also has several kinds of strategies which is used in many occasions. ...
BRANDING STRATEGIES: A NEW PERSPECTIVE Mr. SUBIN THOMAS Assistant Professor, Dept. of Management Studies Girideepam Institute of Advanced Learning (GIAL) Vadavathoor P.O.Kottayam, Kerala ABSTRACT Branding has now become an indispensable part of every organization. In the world of increasing competition, companies need to differentiate their products or services to become successful. Making a product or service and simply selling it will not make a business successful.
The aim of the paper is to suggest a strategy for destination branding for Quebec City of Canada through the implementation of theoretical understanding and critical analysis to reflect innovative suggestions for the tourism industry. It originates through the definition of destination and destination marketing organisation with a brief overview of Quebec City. The next section of the paper is discussing the main resources and probable stakeholders of the selected destination along with which the destination brand is also discussed. The paper is then providing a discussion for proposed brand depending on the research conducted in the paper. The proposed brand is discussed in the paper to enhance the brand’s sustainability so as to achieve competitive
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
The aim of this essay is to carefully examine the existing resources of tourism within the destination their potential and weakness, SWOT and PEST analysis, statistics of tourist visiting and comparing those numbers and their demographic factors so on. Moreover the objectives of this essay is to discuss and me...
In a certain degree, the aim of city marketing is to turn the city itself into a brand holding a certain value in peoples mind. The term brand itself is associated with trademarks or any other physical assets, such as products. Nowadays the term brand is also implied for cities, due to the fact that we can also imply the term to places. According to Anholt, he defines “Place Branding” in his book “Places: Iden...
AMITY INTERNATIONAL BUSINESS SCHOOL TERM PAPER ON MANAGING DIVERISTY IN TOURISM INDUSTRY SUBMITTED TO: SUBMITTED BY: RICHA GOEL ABHIMANYU MALIK FACULTY GUIDE BBA-IB 2014-2017 A1833314049. DECLARATION I, Abhimanyu Malik, hereby declare that the term paper report entitled “MANAGING DIVERSITY IN TOURISM INDUSTRY” that I have submitted is original. I was regularly in contact with the nominated guide for the discussion of the project report. DATE OF PROJECT SUBMISSION:.
It was done a considerable number of studies by various authors in the area of positioning, branding, and image (Sal, 1999; Ibrahim & Gill, 2005; Walmsley and Young, 1998). The mention should be made that conforming to Ibrahim positioning can be relevant not only to a brand, but also to a firm, location, person, or service (Ibrahim & Gill, 2005, p. 172). Furthermore, positioning is one of the main steps in the destination branding process (Atanassova, 2011, p. 10).
*Problems: How far can management push this branding strategy without undercutting the distinctiveness of each individually branded hotel?
Establishment of a life following death building's arrangement, for example, the reuse of the parts and the potential use of the possessed from the building range after the pulverizati
The negative impacts that tourism creates can destroy the environment and all of its resources which it depends of for survival. Tourism has the prospective to create and bring useful effects on to the environment by donation the environmental protection conservation.
At the present time, one of the inseparable parts of the economic growth is considered as tourism industry. Commonly, tourism is the movement of people to other places for business or leisure purposes as well as covers their activities. Holloway and Humphreys defines that the places where tourists come and spend their money are called as “tourist destinations” in other words “receiving areas”. Many countries have been improving tourism to overcome economic difficulties since it is growing fast. The industry activities have been demonstrated a general positive trend in the economy and it has already become the inherent part of economic development. In host countries, tourism has led to such positive consequences as the improved infrastructure,