Essay On Public Relations

Restaurant with an effective public relations campaign let the consumer become familiar with what the business is all about. Brands are best built with a long-term public relations plan. Restaurant public relations keep the brand’s name in the marketplace. Public relations have always been about building and maintaining relationship. Building a long-term relationship means invest time, attention and interest in something. Building the brand, getting publicity, media coverage, even short-term projects it can lead to long-term brand consistency. Public relations are referring to some tactics and techniques, for instance; a television interview with an organization’s spokesperson, coverage in a newspaper, or celebrity at a special event. Many

Public Relations Involves Two-Way Communication. True public relations depend heavily on public opinion and public opinion research. This is the component that draws the clearest distinction between publicity and public relations (Bobbitt & Sullivan, 2009). A true public relation is built on two-way communication. Effective public opinion research takes two forms: formative research to provide information necessary to develop persuasive campaigns, and evaluative research that measures the effectiveness of campaigns after their conclusion. Both forms of research use similar methods, such as media tracking, surveys, focus groups, field observation, and feedback gathered through the organization’s website (Bobbitt & Sullivan,

Public Relations Deals with Various or Multiple Publics. Public relations professionals segment their audiences into the smallest units possible. Examples of publics include customers, potential customers, employees, suppliers, distributors, retailers, government regulators, competitors, media, environmental advocacy groups and consumer advocacy groups (Bobbitt & Sullivan, 2009).

Public relations include the following components (Wilcox, 2011):
A. Counselling – providing advice to the management that are concern about policies, relationships, also communications.
B. Research – determine the attitudes and behaviours of groups and make a plan from public relations strategies. By doing research, it will have a mutual understanding, influence, and persuade publics.
C. Marketing Communications – it is a combination of activities to sell a product, service, and idea. It also includes advertising, collateral materials, publicity, promotion, direct mail, trade shows, and special events.
D. Media Relations – there is a need to work with mass media by seeking publicity.
E. Publicity – disseminating messages through selected media to get a further interest from an