Essay On Joseph Eichler

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Joseph Eichler, born in 1900, was a post-war American real estate architect who developed residential housing of Mid-20th century modern style tract housing throughout the state of California. To this day, Eichler is known for creating these custom modernist houses and influencing other developers. His work is seen throughout many homes, along with, larger corporate buildings, across the state. Most of his own work was built in the San Francisco Bay Area, and the metropolitan area of Los Angeles.
Eichler’s profession started after moving with his family from New York to California. Before moving to California, Eichler worked in New York for an affluent family business in which he was the financial manager. When in California, they decided to move into a Usonian house built by an architect by the name of Frank Lloyd Wright. Being around his work inspired Eichler to be what Wright was, and made him want to bring ideas, such as Wright’s unique design elements, to the people around him.
Years later Joseph Eichler founded Eichler Homes, Inc. in 1949, which pursued his wish to expose the world to the same kind of modern architecture as Wright did. Eichler, who had no experience with home building, was a developer, and not an architect, who aimed to create well thought-out, modern, and affordable homes that raised the architectural quality of mass-produced homes throughout California. Eichlers stood out to people because they were affordable in many ways. Due to the fact that he started building post-war, there were many veterans looking for homes. The veterans could take advantage of low-interest loans and were able to buy because it was only necessary to invest very little.
Eichler tried to mimic Frank Lloyd Wright in the ...

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...ignated homes. The Green Gables and Greenmeadow are some of the first suburban tracts in the country and the first modern tracts to be added to the Register as historic districts.
To this day, Eichler is known as one of the nation’s most influential architects of modern homes. He was one of very few architects relevant in the Modernism Movement. Modernism opened up alternatives to suburban styles of home design, and created different kinds of architecture that pleased the desired lifestyle. This modernist architecture was able to thrive in the ways that it did as many families were looking to start over after the war. Modernist architects, similar to Eichler, were inspired industrial building techniques and the radical new forms of painting and sculpture in this age. Many people went along with the “make it new” phenomenon and appreciated these radical forms.

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