Essay On Investor Relations

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CHAPTER 3 – IMPLEMENTING BEST PRACTICES IN INVESTOR RELATIONS Investor Relations (IR) is defined as a strategic management responsibility needed for publicly-traded corporations. IR also integrates finance, communication, and promoting law compliance. Other than that, IR allows effective two-way communication between an organization, its shareholders and also the monetary community. It is a form of marketing which contributes to achieving fair valuation for the corporation. IR appears in many forms, such as meetings with investors, annual reports, company news-releases, and websites. Each communication tools that corporations utilize are designed to tell shareholders concerning the company, so they will gain a bigger understanding about …show more content…

In order to get the best shareholders, company needs to have an intelligent targeting strategy. Intelligent targeting is when the company has to master on how to target the investors in the most effective way to invest into the shares. According to Anne Guimard (2008) in her book entitled “Investor Relations: Principles and International Best Practices of Financial Communication” using the “Seed, Harvest and Lock” approach to IR is another approach to attract and retain shareholders. In the seeding phase, the Investor Relations Officer (IRO) will contact investors who have been identified as potential buyers of the company’s shares. Once the IRO successfully convinced them, it will be the time to “harvest”. Lastly, the third phase which is the “lock” phase, the initial ownership is converted into a larger …show more content…

Financial calendar is important for a corporation to stick with legal deadlines for the disclosure of the financial information which includes quarterly, interim and full-year revenue and earnings announcements as well as the annual general shareholders meetings (AGM). According to Kelly, in her article titled “Time It Right: The Importance of Financial Calendars”, she mentioned that one of the reason why companies use the calendar is to avoid scheduling clash with their important events. The calendar is essential in predicting workload, keeping to a schedule and keeping everyone up-to-date and informed. In this chapter, there are four (4) items to be concerned in this part which are the people who prepares the financial calendar, the financial calendar content, publication of the financial calendar and the quiet periods. Moving to the first point, who is responsible to prepare the financial calendar? Different players must be involved in this process which includes internal legal department, financial reporting and consolidation, operations division managers, corporate communications and the chief of staff, who is the president or the CEO. For the financial calendar content itself, must include sales and earnings announcements and holding the AGM. Next item is about the publication of the financial calendar. Annual financial calendar has to be posted in an easy-to-find manner in the company’s website. Some

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