Essay On Importance Of Online Shopping

A STUDY ON GROWING IMPORTANCE OF ONLINE SHOPPING
CHAPTER 1
1.1 INTRODUCTION

The trend of online shopping has increased rapidly in the recent years with the development of internet and due to the easy accessibility of internet usage. Easy access to internet has driven consumers to shop online Books, airline tickets/reservations, clothing/shoes videos/games and other electronic products are the most popular items purchased on the internet.

Through electronic marketing and internet communication business firms are coordinating different marketing activities such as market research, product development, inform customers about product features, promotion, customer services, customer feedback and so on. Online shopping is used as a medium for communication and electronic commerce, it is to increase or improve in value, quality and attractiveness of delivering customer benefits and better satisfaction,

And quite a lot of this growth would be on the back of domestic consumption of goods and services.

Online shopping is emerging as a great level given that organized retail is still not ubiquitous across the length and breadth of the country with large retail chains making up less than 10% of the market.

Online shopping is helping people in smaller towns in India access quality products and services similar to what people in the larger cities have access to. It’s being forecast that close to 60% of online shoppers would come from beyond the top eight large cities by end of this year.

Increasing internet penetration has helped to expand the potential customer pool. Internet penetration is only about 10% (or about 121 million users) as against about 81% in the US and 36% in China. However this number continues to rise at a consistent pace because of falling prices for broadband