Essay On Granada Hills Market

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Granada Hills Market

The cultural that I decided to explore and learn about is the Middle Eastern culture. To gain knowledge on the Middle Eastern culture I chose to visit a near by Middle Eastern market called the Granada Hills Market. As I entered the Market, I was able to notice various products and characteristics from the market that I am not accustom to seeing at the markets that I usually attend.
The Granada Hills Market was located in a plaza that was surrounded by other Middle Eastern stores. Once I walked inside the market the first thing I saw were hookah vases. Additionally, as I walked down each aisle I noticed that the Market sold Middle Eastern products as well as American products. Surprisingly, the market sold a good amount of products that are sold in American markets such as Nesquik, Cup of Noodles and Baking Soda. When I decided to go into the Granada …show more content…

I automatically assumed that the reason why they were looking at me was because they were not used to seeing people from different cultures in their market. Furthermore, the men working in the Granada Hills Market lacked of intercultural competency. According to Sorrells, “Intercultural competency refers to the knowledge, attitudes and skills needed to engage effectively in intercultural situations” (231). The workers at the Granada Hills Market were not used to interacting with customers that were not part of the Middle Eastern culture. For that reason, they were not familiar on how to welcome customers from different cultures. Catherine Demangeot and other authors stated, “Intercultural competency plays a pivotal role in creating a more equitable and just marketplace in which situations of marketplace vulnerability are minimized and resilience is enhanced” (Demangeot). It is crucial for businesses to have intercultural competency in order to obtain a successful

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