1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?
Search engine industry is built on finding out and also aggresive advertising. As we know there are five major competitors in this industry competing with Google. The competition is strong because they are targeting the same market, presenting similar business and technologies. The five major competitors are Yahoo!, MSN, Baidu, Bing, and AOL. o Bargaining power of buyers- in both 2007 and 2008, 97% of Google’ revenues came from advertising alone and the 3% was from other businesses. The advertisement customers have bargaining power because Google relies on its advertisement turnover too much. In addition, since this industry is relatively new, there are still growth opportunities for Google’s current or potential competitors which result in high bargaining power of buyers.
o Bargaining power of suppliers- talent people are Google’s suppliers. It’s difficult to find someone with the knowledge and skill that it values, and so Google has a lot of benefits and flexible working schedule to attract and keep them in company. Therefore, suppliers also have a high bargaining power.
o Substitute- there is a few powerful or suitable substitutes that can replace Google.
o Potential entries- Internet search engine industry has a low barrier to prohibit new potential entries to enter. Current big players exhibit a high technology and a lot of technological know-how’s. Although the barrier is low, new entries must provide better and quicker search results then other competitors. They have to win others with better and quicker service, which can be really hard.
o Rivalry -the ...
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...uting. Attract Microsoft’s customers, first by Google search, well established services and then also with cloud computing.
5. Manage the Google brand Keep on avoiding marketing. Anticipate, support, expand user’s bond with the Google brand by anticipating their needs, and developing tools that meet them. Allow users to have interactive access and control over their own personal information, increasing its usefulness and building trust in Google’s brand.
6. Support public education: critical issues impacting Internet access Net neutrality, open access and interoperability across platforms is very important. Reduced cost of personal training.
7. Invest also in internet security Safe (without viruses,…) information, applications can become more and more important and valued
References
http://www.scribd.com/doc/37625598/Management-Study-Google-Case-Marjan-Suban
The internet is our conduit for accessing a wide variety of information. In his article, “Is Google Making Us Stupid,” Nicholas Carr discusses how the use of the internet affects our thought process in being unable to focus on books or longer pieces of writing. The author feels that “someone, or something, has been tinkering with [his] brain” over the past few years (Carr 731). While he was easily able to delve into books and longer articles, Carr noticed a change in his research techniques after starting to use the internet. He found that his “concentration often [started] to drift after two or three pages” and it was a struggle to go back to the text (Carr 732). His assertion is that the neural circuits in his brain have changed as a result of surfing endlessly on the internet doing research. He supports this statement by explaining how his fellow writers have had similar experiences in being unable to maintain their concentrations. In analyzing Carr’s argument, I disagree that the internet is slowly degrading our capacity for deep reading and thinking, thereby making us dumber. The Web and Google, indeed, are making us smarter by allowing us access to information through a rapid exchange of ideas and promoting the creativity and individualization of learning.
With the rise of technology and the staggering availability of information, the digital age has come about in full force, and will only grow from here. Any individual with an internet connection has a vast amount of knowledge at his fingertips. As long as one is online, he is mere clicks away from Wikipedia or Google, which allows him to find what he needs to know. Despite this, Nicholas Carr questions whether Google has a positive impact on the way people take in information. In his article “Is Google Making Us Stupid?” Carr explores the internet’s impact on the way people read. He argues that the availability of so much information has diminished the ability to concentrate on reading, referencing stories of literary types who no longer have the capacity to sit down and read a book, as well as his own personal experiences with this issue. The internet presents tons of data at once, and it is Carr’s assumption that our brains will slowly become wired to better receive this information.
The idea of passing love letters to your crush is now non-existent; in the 21st century technology has taken over and it is a norm to see a 4th grader carrying an iPhone. Each and everyday humans are evolving with the help of rapid technology that has taken over our society. In Ray Kurzweil’s article “The Six Epochs” and “Is Google Making Us Stupid?” by Nicholar Carr it speaks about how the human race is changing due to all the technology that is used on a daily basis. Kurzweil’s stance is more positive, in which he examines the advantages that the Singularity will bring us in the future, while Carr focuses more on how technology is negatively affecting people now. Both Carr and Kurzweil would agree that the expansion of technology is leading
Microsoft has devoted huge amounts of effort to marketing in developing their products and services, as well as to the integration of their software products with one another in an attempt to create a seamless and consistent computing environment for the user.
Does our daily use of technology and tools pose a threat to how effectively our memory functions?
Motivation is a key factor in any successful company. Motivated employees tend to work more focused and with less pressure. Google is a company that believes that motivated employees work better.
Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify these competitive forces in a way that improves the position of the organization. Porters model supports analysis of the driving forces in an industry. Based on the information derived from the Five Forces Analysis, management can decide how to influence or to exploit particular characteristics of their industry.
The following essay will discuss how the ideas in “Is Google Making Us Stupid?” by Nicholas Carr, is expressed in the futuristic novel Feed, by M.T Anderson.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Microsoft has always been known as a software company, and not well known for its hardware. In fact, the only hardware that Microsoft sells to the retail market is branded peripherals. In its heyday, Microsoft was a market leader, bring an operating system to the masses, and leading in internet search. In recent years, however, most of the moves that Microsoft has made have not been in a market leader position, but have been in response to competitors threatening Microsoft’s positions.
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
Interests: The image of Google in the media and among investors will be seriously damaged if it act antithetically to its philosophy of “Don’t’ be evil” It might affect negatively to the future prosperity of the company.
A large portion of the increased Internet use, accessibility, and popularity as an educational instrument in the classrooms has been aided by the “Education Rate Program”, also known as the E-Rate Program (NCES, 2000). As of 2001, $5.8 billion has been committed to the growth of Internet access through this single program alone. It was established in 1996, with the goal of making Internet access, service, and connections more readily available to schools at discounted rates, in both urban and rural settings.