Essay On Cross Cultural Misunderstandings

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COURSE WORK 4 RESEARCH METHODS THE IMPACT EXTERNALISATION HAS MADE TO REDUCE CROSS-CULTURAL MISUNDERSTANDINGS BETWEEN CHINESE MNC`s AND LOCAL HUMAN RESOURCE IN SUB-SAHARAN AFRICA.
QN
What role has externalization by Chinese MNCs played in limiting cross-cultural misunderstandings in sub-Saharan Africa?
Abstract
According to the IMF China has the world`s largest purchasing power parity and as by 2015, it was the world’s second largest economy with growth rates averaging about 10% annually. This environment has generated the development of multinational companies which are keen to maximize their economies of scale and economies of scope through expansion and setting up in new countries. In view of that, Sub Saharan Africa which also has some …show more content…

Introduction
Cross- cultural misunderstandings. A cross culture misunderstanding is when there is a difference between two cultures in the interpretation of a behavior, words, gesture that have different meanings in the different societies. In today’s multicultural business environment it is instrumental that managers are culturally aware so as to enable productivity and maximum efficiency of their human resource.
Culture
This is a way of life, customs, beliefs and norms of a given society by which they direct and live their lives. This can be seen in the way they behave, work, and even think given the circumstances before them.
Another definition to this …show more content…

Not only the defense between the countries but also within the countries, whereby most countries have over 50 ethnic groups speaking over 20 different languages leaving aside foreign languages adopted from their colonizers like English, French, German, Portuguese and Spanish. And since the Sino- African trade has been at its best over the past 10 years, this has made for suitable ground for investment from Chinese firms since Sub Saharan Africa also has some of the fastest growing economies in the world currently. The combination of all these factors provides grounds for the research being

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