Essay On Advantages And Disadvantages Of Social Media

1499 Words3 Pages
bulb-icon

Recommended: Purposes and benefits of using social media for business

The processes of globalisation and technological change is determined by the accelerated pace of life and growing importance of the information. Also, it relies on traditional marketing tools, and the investments of the new e-marketing solutions. In order to stay competitive in the market need to develop new ways of interacting with the customers and ensuring their loyalty. Social network marketing is becoming a more important part of creating marketing campaigns. Moreover, there is an increasing number of organizations implementing social networking, as a marketing solution. The aim of this report is to analyse the businesses using social media as a tool. Also, in this report various theories and statistical information from a variety of sources will be analysed and evaluated how to ascertain efficiently they are used, what benefit businesses receive using social media as a marketing tool, and what are the advantages and disadvantages of the social media marketing. According to (kaskas), marketing is the action or business promotion and selling of products or services, including market research and advertising. To simplify the definition is the communication between business-to-business (B2B) …show more content…

It helps the organisation to grow and prosper, creates relationships and fortifies the value of organisations. Moreover, it supports a company to coordinate their marketing communication and deliver a clear, consistent, credible and competitive message about the organisation and their products (kaskas,metai). Also, it allows to connect and provides customer orientation (kaskas,metai). However, the changes in the organisational environment, along with technological innovation, increase consumer complexity and changes in marketing communications practices

Show More
Related

  • Nintendo DS Analysis

    1178 Words  | 3 Pages

    What is marketing? Marketing is defined as “The management process which identifies, anticipates and supplies customer’s requirements efficientl...

    Read More

  • What Are The Advantages And Disadvantages Of Social Media

    730 Words  | 2 Pages

    Staying ahead, and general knowledge of something as new as social media can be a huge advantage. When either a person or a company happens to be a step or two ahead of everyone else on the latest social bandwagon it can bring great success.

    Read More

  • Physical Therapy Executive Summary

    3253 Words  | 7 Pages

    American marketing association defines marketing as the performance of business activities that direct the flow of goods and services from producer to consumer. Gundlach and Wilkie (2009) defined marketing as the activity, a set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, marketers, and society at large. Longest & Darr (2008) stated that marketing is the performance of business activities that direct the flow of goods and services from producer to the consumer.

    Read More

  • Pros And Cons Of Social Media Essay

    1297 Words  | 3 Pages

    Social media, in one way or another, is one thing that at least someone has at the very least one account. The loose term social media can range from websites like Facebook and Tumblr to Twitter and Instagram, as well as everything in between. The main question in hand about the paper is, ‘Should social media be allowed or banned in the work place?’ Through two articles and one journal, one will be able to evaluate and answer for themselves the situationally biased question. But, before going into the arguments and information, one must first critique and analyze if a source is even reliable enough to count for any opinion. The main difference between a four and a one source author is that within a four’s author, there is some type of evidence

    Read More

  • Marketing Orientation Definition

    1256 Words  | 3 Pages

    Marketing is a way of expressing the wants and needs of customers. For an example, if you are trying to sell a product, not only do you need to use your own style/making but you are also focusing on the target market in which it is applying to. It is about creating a certain relationship with people that is not only giving the customer what they want, but showing that you have an actual interests towards them and that there is a reasoning behind why you are selling a particular item.

    Read More

  • Essay About Social Media

    969 Words  | 2 Pages

    Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.

    Read More

  • Marketing Definition

    959 Words  | 2 Pages

    Another definition of marketing is the "selling of products or services: the business activity of presenting products or services in such a way as to make them desirable" (MSN Encarta). However, according to (Kotler & Keller, 2006) the formal definition of "marketing is an organizational function and a set of processes for creating, communication, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its shareholders"(Kotler & Keller, p.4). According to these definitions, marketing needs to cover customers' necessities and at the same time sell products to increase future revenues. However, marketing is more extensive than just selling a product. Moreover, marketing activities are all activities associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.

    Read More

  • Essay On Benefits Of Social Media

    579 Words  | 2 Pages

    The advent of the Internet and its continued rise to ubiquity has led to the creation of another media – online social network sites. Internet-based social networking services typically are platforms that help build social networks or relations among people who share interests, connections, hobbies or backgrounds.

    Read More

  • Essay On Disadvantages Of Social Networking

    1153 Words  | 3 Pages

    Social networking sites are like cakes. As all know, cakes are sweet or delicious. When people eat cakes, they will feel comfortable and full. However, when people eat more cakes, the disadvantages of cakes will appear, such as gaining weight. Social Networking sites are also like a double-edged sword for relationships. Sometimes social networking sites will help relationships, and sometimes it will harm relationships. When users use social networking sites, users can easily keep friendships with old friends and make new friends, users can find more topics for people to communicate, and social networking sites can enhance relationships between friends and avoid some embarrassing topics. However, social networking sites also harm friendships

    Read More

  • What Are The Advantages And Disadvantages Of Social Media Essay

    1017 Words  | 3 Pages

    Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of

    Read More

  • Advantages And Disadvantages Of Social Networking Essay

    822 Words  | 2 Pages

    Excess use of social networking is risky in today’s world. This issue is seen in almost all corners of the world. It is a product of technology which brings new kind of crime. Teenagers, especially high school students are addicted to this so called “Social Network”, over the past few years. This has both merits and demerits. If it is used as per need it is very useful in all ways but it is used for unlimited hours, it can be very harmful and can end up creating almost unexpected consequences. The people who use social network have no age boundary as it is also popular among children and old aged citizen as adults. On the one hand, it strengthens the relation among strangers and friends and on the other hand

    Read More

  • Marketing Planning

    1984 Words  | 4 Pages

    As shown in Figure 1 there are many different definitions for Marketing. The key is that they all share a common theme, marketing is: “Meeting the needs and wants and providing benefits for customers.”

    Read More

  • Importance Of Branding, And Brand Loyalty, To Successful Marketing

    1693 Words  | 4 Pages

    According to this, it is obvious that the objective of marketing is to satisfy demand of customers by those ‘individual and organizational activities’ like promotion or pricing of goods, which are all just means to achieve that. Additionally, organizations could stand out from their competitors once they meet the needs of customers better than others. Thus, it can be said that the successful marketing is to provide competitive advantages for organizations by doing better in satisfying customers’ desires through products and other marketing activities.

    Read More

  • Disadvantages Of Social Media Essay

    1390 Words  | 3 Pages

    The first word in the terminology is social, meaning enabling the humans within the community to connect with each other’s .The second word in the terminology is media, which are the tools human uses to reach, communicate and connect with each other’s. Today there are many forms of social media tools or instruments for example TV, radio, newspaper, internet and other social communication programs. These advances in technology have enabled us to share information and keep up to date with current affairs however, it can also have negative effect of its users.

    Read More

  • Case Study Laundry Services

    1053 Words  | 3 Pages

    According to Dr. Philip Kotler, marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential.

    Read More

More about Essay On Advantages And Disadvantages Of Social Media

Open Document