Environmental Impact On Consumer Behavior

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Introduction Consumer perception is very subjective and depends on a lot of factors such as consumer education level, awareness etc. With respect to lifestyle products, consumer perception plays a major role in not just shaping the sale and growth of a lifestyle product brand but in turn on the net environmental effect due to the product. Any lifestyle product has to be first produced, tested and then marketed. Production through unsustainable practices result in environmental damage and the usage of such lifestyle products in turn could contribute to various lifestyle diseases apart from environmental impact. It is being increasingly seen that the market for lifestyle products is growing globally at an alarming rate and purchasing power …show more content…

The results of environmental damage are increasingly seen and on account of it the consumer is becoming more and more aware. Consumer perception on environmental impact is changing and this is mostly true in the case of production and usage of lifestyle products. Lifestyle addictions Lifestyle addictions and compulsions in consumers are resulting in usage of unsustainable products without any concern for the environment, especially with the digital age bringing with it various gadgets which are again manufactured unsustainably. Also cosmetic products which are used by the consumers daily do not help the Eco cause. Fashion compulsions and branded products There are various fashion compulsions that haunt the modern consumer and many of these compulsions including the branded product trend come with a major environmental impact cost. Some of the major fashion compulsions include usage of various lifestyle products such as cosmetics, designer wears, shoes, belts and accessories etc and all these are not necessarily green. Safe lifestyle

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