Environmental Case Study: Geek Squad

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What are the key environmental forces that created an opportunity for Robert Stephens to start the Geek Squad? Robert Stephens as a student of Computer Science worked for a research laboratory to fix computers. Though he is a software engineer he started working to repair and install televisions along with computers. Meanwhile he came to know across many people who buy the electronic gadgets and among who only a few uses them efficiently. The reason behind it is most of the people do not know how to install and use them and repair them when its efficiency declines. With the idea to help the people who are in need for the technical support about electronic gadgets he started the Geek Squad in 1994 just with $200. He has an efficient team that …show more content…

They are seeking for personal service while purchase and installation of product. Considering all factors Geek Squad started special services like house call services and phone services for installation and operation. Based on the case information and what you know about consumer electronics, conduct an environmental scan for Geek Squad to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence Geek Squad in the near future. Social factors: Demographics and cultures influence Geek Squad because most of the women of now a days are interested in personal computing and in home entertainment. They are seeking for personal service while purchase and installation of product. Economic factors: there are several electronic products available at a wide range of price. The price of the electronic products trend to decline and demand is increased for the products making the products available for most of people in

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