Entrepreneurship and Leadership:
Leadership is guiding and supporting employees in order to achieve business goals. Leadership also ensures successful management as the two are interlinked. In the film there is a contrast of leadership styles as the Mc Donald’s brothers are democratic, allowing input from staff, whereas Ray is very much autocratic and single minded, to a point where he is selfish. Ray does not consider the TandC’s of his contract and goes ahead with all plans, such as distributing powdered milkshakes to franchisees and calling his retail business the Mc Donald’s Cooperation. Both of their leadership approaches are also starkly contrasting , where Mac and Dick have a people-orientated approach, only wanting to please their
…show more content…
Leadership also ensures successful management as the two are interlinked. In the film there is a contrast of leadership styles as the Mc Donald’s brothers are democratic, allowing input from staff, whereas Ray is very much autocratic and single minded, to a point where he is selfish. Ray does not consider the TandC’s of his contract and goes ahead with all plans, such as distributing powdered milkshakes to franchisees and calling his retail business the Mc Donald’s Cooperation. Both of their leadership approaches are also starkly contrasting , where Mac and Dick have a people-orientated approach, only wanting to please their customers and franchisees, where Ray has a risk-orientated approach, not interested in the well being of others and taking shortcuts for pleasing financial results. Mac and Dick capture the essence of entrepreneurship as they identified a gap in the fast food market and using Factor’s of Production established the Mc Donald brand. Entrepreneurial qualities include innovation which was evident in Dick’s idea of the golden arches which he envisioned from the beginning. The brothers were opportunists as they realised that despite economic difficulties, there is always a need for food. They capitalised on this, coming up with strategies to improve their performance to take advantage of opportunities while identifying potential threats. The brothers are considered to have …show more content…
They were content with their progress and small success unlike Ray who saw greater potential in Mc Donald’s. Ray, although not the founder of Mac Donald’s, is definitely considered as an ultrapreneur. He immediately fell in love with the idea of Mc Donald’s and its progressive concept and systems, even to a point where he became obsessed. He saw an opportunity in franchising and growing the Mc Donald’s brand where others saw none and for him, enough was never enough. In this regard, he could be considered as more ambitious that the Mc Donald brothers as he thrived in a competitive industry. He procured many people to be franchise owners in over 17 American states while establishing his own retail business in conjunction with the franchisees which enabled him to have the ultimate control. Ray generated huge profits in a very short space of time as he ultimately becomes the new owner of Mc Donald’s thus proving the statement he makes toward the end of the film that “persistence beats all mere talent.” Ray displays competent qualities of entrepreneurship but lacks in good leadership because although he is hardworking and encourages franchisees to adopt the same work standard, he is unethical which results in a lack of trust. Ray is found to be guilty of lying on many occasions and this, if discovered, could have tarnished the reputation of the Mc Donald’s
In this specific commercial McDonald is aiming to sell their product and rise from their
Ray Kroc(Michael Keaton) who worked as a salesman selling spindle milkshake shakers for Prince Castle everywhere he goes to sell the product he doesn't succeed. He is always on the road and he goes to drive-in restaurants and he gets frustrated because he has bad experience with all the drive-in restaurants because they offer bad food and bad service. He travels to San Bernardino, California to meet the McDonald brothers Richard (Nick Offerman) and Maurice (John Carroll Lynch) - Dick and Mac who are the owners of McDonalds. The McDonald brothers introduce Ray kroc into a concept of the drive-in restaurants where they focus on good quality food through a smaller menu like hamburgers, chips and cold drinks while serving it at a quick pace. In the movie McDonalds changes the market from lounging teenagers to families. Ray Kroc sees an opportunity to franchise the business although they had tried franchising before and failed Ray Kroc convinced them to try again this he will be their franchising manager, the McDonalds brothers agreed and entered a contract with him to be their head of franchising, a move that pays off but not for everyone. At the first Ray krocs work was good as his franchisees
While different aspects can be observed from the editorial cartoon, one thing is clear, McDonald's has no chance. As the metaphorical "McDonald's" fights to regain its former glory, it is ultimately left running in circles with no chance of making it to the finish line. The message is apparent in the cartoon. Ronald McDonald, tired, worn out, and fat will inevitably end up in the same slump he started from. The perspective is conveyed plainly with the use of several visual metaphors and presentation. McDonald's seems to be losing the game it started itself.
The systematic and scholarly study of leadership consumed much of the twentieth century and continues to remain a vital topic of discussion today. Theories abound as to what makes one a good leader and, despite the continued efforts of many, no single operable expression of the meaning of leadership exists. In an attempt to address this issue James Kotterman wrote, “Leadership Versus Management: What’s the Difference.” The following review shall briefly summarize Kotterman’s article and follow with conclusions based on the experiences of this author.
Ray Kroc bought out the McDonald brothers, Mac and Dick, for $2.7 Million in cash in 1961. Kroc’s prototype store in Des Plaines, Illinois, is now a museum.
Leadership at times can be a complex topic to delve into and may appear to be a simple and graspable concept for a certain few. Leadership skills are not simply acquired through position, seniority, pay scale, or the amount of titles an individual holds but is a characteristic acquired or is an innate trait for the fortunate few who possess it. Leadership can be misconstrued with management; a manager “manages” the daily operations of a company’s work while a leader envisions, influences, and empowers the individuals around them.
In1954, Ray Kroc, a multimixer salesman came upon the McDonald brother’s restaurant and was inspired to join the bu...
James MacGregor Burns has defined leadership as “leaders inducing the followers to act for certain goals that represent the values and the motivations – the wants and needs, the aspirations and expectations – of both leaders and followers” (Burns 1978. p.19.)
In the management process, leadership is the first and can be the most influential part of the process. Both Steve Jobs and Tim Cook have very similar approaches to leadership styles in regards to the vision for Apple. Steve’s is more on a vision for the future charismatic side, where as Cook’s vision is tied into social and ethical responsibilities. While they have differences in the approach to the direction of the company, they use their position of power to influence decisions and visions. In Chapter 11 of Exploring Management, “Tom Peters says that a leader is “rarely – possibly never- the best performer””
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.
This report is an analysis of Leadership in the movie Wall Street (1987), directed by Oliver Stone. This report explored the concept of leadership and how it depicted in the movie. The reports explain leader’s use of power and influence tactics. As the report proceeds it shows leader’s attributes and style and how it influences on movie character’s action and the environment in which they operates. In the end, it gives an analysis of the effectivness of the learder.
McDonald's strengths are that is ranked as the ninth most valuable brand name in the world, it has experienced management, site development expertise, advanced operational systems, and unique global infrastructure. They want to use these strengths to break into the hotel industry.
Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address some of the issues. Despite the flaws in the public elements of the brand, McDonalds has established an almost recession-proof economic base [2].
Mr. Thompson, one of the franchisees who started his own McDonalds career in the 1990s speaking of the founder of McDonald 's corporation, Ray Kroc said: “He opened up the door for so many other people to be able to have entrepreneurial careers with McDonald 's” (Lynch). The fast-food culture was not just a square peg in the square hole of that time, but also a life raft to many. The chain was an avenue for so many people to make a living. One in every eight Americans has worked in a fast food restaurant, especially McDonalds. Franchising was an opportunity for others to succeed together with McDonalds and other fast food chains. McDonalds was not the first fast food chain, but it was the first to go ubiquitously nationwide, and globally American. This was not just because it exploited a new cultural reality, but because of its deep-seated value for humanity and diversity. It didn’t cash in but created the culture
At the time, Ray Kroc was selling multi-mixer machines for milkshakes and McDonald’s had already purchased eight of his machines. Wondering why this restaurant was using eight of his machines, he decided to visit the restaurant and was really taken back by how efficient the restaurant was being operated. Being a businessman himself, Krock eagerly spoke with the McDonald brothers about expanding their operations towards Chicago and the east coast where Kroc was from. Reluctant at first, the brothers eventually agreed to let Kroc handle all operations of franchising and in return Ray Kroc would give the McDonald brothers half of the sales. Kroc had a bigger vision of expanding all over the states, and becoming the number one fast-food chain in America. He wanted to perfect the production side of the operation and offer the same consistency in the food that McDonald 's offers anywhere in the states. In 1955 Kroc opened McDonald’s System, Inc. Now Kroc was able to not only run his own restaurant but also find other franchisees and expand the business even