English GCSE Media Coursework
1. How does advertising reinforce gender stereotypes?
Today in the late 1990’s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products.
Men being portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the male stereotype is an advertisement for ‘Old Spice, White Water’. The advertisement shows a businessman in a kyak kyacking down a white water rapid. This is stereotyping the male businessman by showing him as an adventurous and carefree person who wears ‘Old Spice, White Water’. So this campaign is obviously aimed at businessmen who see them selves as adventurous and care free.
Another advertisement I have chosen to study that reinforces the male stereotype is an advertisement for an eau de toilette by ‘Givenchy’. This advertisement reinforces the male stereotype by showing a man in a space suit in outer space looking up beyond infinity. So as space men are looked upon as top class people who have achieved many peoples ambition to look down on the world this what he is portrayed as in the advertisement. The two advertisements reinforce gender stereotypes by showing the men as successful, and fearless. One is a business man kyaking and the other is an astronaut. For males this is how advertisements reinforce gender stereotypes.
‘Givenchy’ stereotypes Women as elegant, perfect and classy as in an advertisement for a perfume called ’Organza’. The same stereotypical role is also taken up in most other advertisements aimed at women. The woman in the advertisement for ‘Organza’ is pictured next to an enlarged picture of the bottle for the perfume. Both look similar with the curves of the body being translated into the shape of the bottle. Also the pleats in the dress are mimicked too. The background in the design is smooth and gentle showing and increasing the elegance of the woman. So this still and gentle setting is how advertisers stereotype females in advertisements.
As advertising advances though advertisers are using reverse stereotyping to attract attention to their advertisement out of many. One advertisement I have studied that imposes this reverse stereotyping is an advertisement for a larger with a young woman in a snooker club leaning against a snooker table.
Advertising, whether criticized or celebrated, is undeniably a strong force in American society. Portrayals and Images of women have long been used to sell in published advertisements. However, how they have been used has changed enormously throughout the decades. Women have fought to find a lasting and prominent position in their society. Only in the span of twenty years, between 1900’s and 1920’s, the roles of women changed dramatically here in United States.
Forensic (criminal) psychology is a job field that deals with both psychology and law. The field has experienced dramatic growth in recent years due to the role of popular movies, television programs and books popularizing the field. Often these individuals are depicted as vivid components in solving vicious crimes or timing out a criminal’s next home. While these depictions of certainly entertaining, yet these portrayals are not necessarily precise. Forensic psychologists play an instrumental role in the criminal justice system while applying psychological principles to the legal system. The crossover of the two spheres is best decided in the Encyclopedia of Psychology,
First attribute is expertise which is such the art and science of ethically using of combat power to establish the peace and defend the Constitution from enemies both domestic and foreign. The Army did research and develop the expertise in to four fields; “military-technical, human development, moral-ethical, and political-cultural expertise.” The military-technical expertise is developed for the Army to perform effective military operations at all levels. Doctrines, tactics, and strategies were built from current situations in order to achieve the operations. The human development is the field that train, educate and develop volunteers to be Soldiers and further develop Soldiers to be leaders. The objective of the moral-ethical field is to teach the Soldiers to morally fight the war by using ethical principles, ROEs, and education values. In the political-culture field, Soldiers are taught on the civil-military and media-military relations to understand how to deal with civilian and media. Soldiers also learn other languages and culture. So they do not create the cultural conflict with others.1 On the other hand, documents sh...
According to an essay by law student, Divya Bhargava, Bhargava believes stereotypes start at infancy when a potential mother tells friends and family she’s pregnant, they immediately want to know the sex so they can buy clothes for the unborn baby and start with all the stereotypes about how pretty she’ll be if she’s a girl, or how tough he’ll be if he’s a boy. These stereotypes start out harmless but continue on through out the children’s lives into adulthood and get worse, especially for women. Women’s stereotypes especially in the workplace more often than not have a negative connotation to them. For example, in the workplace men often think that women are irrational and aren’t able to think straight to make important decisions and that’s why women don’t have jobs higher up in the corporate ladder, according to men. Even in marketing and the media, women subject to negative stereotypes. In a Goodyear commercial from 1960, the ad opens with a women stuck with a flat tire and how she needs to a man to come change the tire for her instead of her just changing it herself. Even in today’s society in a 2008 DiGiorno commercial, a husband and his friends call his wife on the phone asking for food as if they’re ordering a pizza and ordering her around as if she is the hired help. In ads like this it shows that all women are good for is making food and that they
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
Application of career theories to my own life allows for analyzing past and future career decisions. Holland’s Theory of Careers states that one’s vocation is an expression of self, personality, and way of life. There is an indisputable and fundamental difference in the quality of life one experiences if they choose a career one truly enjoys, versus choosing a career one detests. A true testament to the validity of Holland’s theory, my job/career choices reflect my interests, as well as the evolution of my personality (internal self). My first job as a fine jewelry specialist and second job as a make-up artist echo my love of the fashion world. As I matured and became less fascinated by presumed “glamour” careers, I became captivated by physical fitness, nutrition, and medicine; I received my national fitness trainer certificate so that I may become a personal trainer. Nevertheless, my career decisions do not fit uniformly into merely one career theory.
Forensic psychology is an area of psychology that has been rapidly gaining popularity in recent years. Entertainment media’s fascination with the intersection of crime and psychology has fueled the growing interest in the field. According to Jane Tyler Ward, PhD, forensic psychology can be defined as psychology that “emphasizes the application of research and experimentation in other areas of psychology to the legal arena.” Although forensic psychology is popular right now, it was not until 1962 that a court case set the precedent that properly trained psychologists could provide expert testimony (Page 20). Additionally, forensic psychology was not APA (American Psychological Association) certified until 2001 (Page 16). The field of forensic
Males are stereotyped in movies, books, magazines, television, almost any type or medium with a male figure exhibit some type of male stereotyping. The most common male stereotypes in the media are often very well known and referred to as normal traits that men are suppose to posses, and these male traits are the following: man are naturally stronger than the opposite sex, men are the family providers, bread-winners , men are tough, adventurous, brave, protectors, and most importantly a men must be able to shoot guns, jump off cliffs, ride motorcycles, and must be able to save the damsel in distress. While I have some idea of how men are stereotyped, my main focus here will be on how men are stereotyped within the media.
middle of paper ... ... “Three in four Americans (76 percent) say that a woman's appearance on the job is likely to affect whether she is taken seriously. Eighty-four percent of women and 68 percent of men agree with that statement”. To sum up, it is often said that advertising is shaping women gender identity, and some have argued that the statement is true, because of the higher amount of sexual references of women that advertisements show and the damage that occurs to women’s personality and the public negative opinions of those women.
The cell phone is a mobile cellular device thought to be one of the greatest inventions of all time. On April 3, 1973, the first cell phone was invented by a man named Martin Cooper. Since then the cell phone has developed substantially. It has come from a phone that weighs 2½ pounds and is 10 inches long with no screen to a phone that weighs 4.55 ounces and 5.44 inches long 2.64 inches wide with all different kind of features. With the great advancement of the cell phones comes a greater risk for health issues. In this paper I will be talking about the harmful effects of cell phone usage. What will happen if you use your cell phone too much? How will too much cell phone usage affect your health?
In order to pursue my dream as a Forensic Psychologists I am aware that I have to put in a lot of effort and determination in to school. There are various aspects to pursuing my career such as getting good grades, volunteering in police departments, networking, and doing an immense amount of research on my field. The career I chose requires a lot of my time not only as a student but as an adult. What I mean by this is that from now on, my time is devoted in to acquiring skills and changing my persona in order to be better qualified for the my job. Throughout this road map I will talk about what is a Forensic Psychologist, what are the requirements, skills necessary, what I could do with this degree, the personality types that are best suited for this job, and what are the prospects of moving up.
Psychology is known as the study of the mind including human behaviors and processes that the mind goes through. However, psychology is a board major in which a student must specialist in order to further pursue a career that is designed for them. Forensic psychology is a narrow focus of the broader field of psychology, which requires a degree and a strong community to obtain a desired salary. With this field, a forensic psychologist works in a field of both law and criminal investigation. Therefore, this specialty allows for a mix of both psychology and the law to someone interested in both career paths.
Cellular phones are the world’s most popular mobile device used by Americans today. What many Americans fail to realize are the negative impacts cell phones may have on someone. Cell phones are distracting, they can cause benign tumors and cancer, can used for cyber bullying, spread germs, and viruses, and are highly addictive. Indeed, billions of people all over the world use cell phones. Many of those people do not realize how dangerous cell phones really are.
image of themselves in real life. They are almost computer-generated women like in the movie Simone. Indeed, with the technology we have now, advertisers can transform a product into perfection, at the same time, misleading the consumer into seeing it as “real”, and thus permanently providing impossible standards (Ingham). More and more women are becoming dissatisfied with themselves trying to be this fantasy person created by the men in our society. This distorted view of reality, portrayed by advertisemen...
If one asked “What is media literacy?” a majority of people would be puzzled. Some would say that it is the ‘written’ part of media that is not usually seen or a written layout of how media should be produced. The bulk of people would say they have no idea what media literacy is. People in today’s society should be informed about media literacy. Society should be informed of what media literacy exactly is and how it applies to the field of communications.