Turkish advertiser and graphic designer, Emrah Yucel, is a specialist in motion picture advertising displays a collection of his works on his website for continuous promotions of his own work, as well as the television shows. One of the advertisements Emrah Yucel produced is for the short lived television show, Ringer, which aired on the CW Network staring Sarah Michelle Gellar. The main focus of this advertisement is two separate photographs of the actress Sarah Michelle Gellar that are flush against each other, the sides of their faces merge together behind the title of the show which runs vertically in the center, as the image of the busy night life of a city fades in the background. Although both women are the same actress, one image seems to be more relaxed with her long …show more content…
The way Yucel created the advertisement leaves a great deal of mystery, and intrigues the individual viewing the advertisement to watch the presentation. With a play on words Yucel indicates that the two images of Sarah Michelle Gellar are actually meant to be “identical” twins, as well as possible criminals by stating “two crimes”. Also, in the advertisement the two images of Sarah Michelle Gellar are merging together giving the impression that at least one of the sisters, as indicated in the title, impersonates the other. In fact, one of the mysteries of the advertisement is the letter “N” in the title, Ringer. The individual letter has a separate text effect from the rest of the word, causing part of the letter to separate itself, subtly indicating a metaphor of the television show. Each part of the separated letter “N” representing each one of the sisters, one part of the letter is a single line, which could also be an indication that one sister takes over, impersonating her
GEICO Insurance is a name well known in today 's society. Most people are familiar with the television advertisement with the saying, "GEICO can save you 15% or more on car insurance". However, in Entertainment Weekly 's June issue, GEICO displays an advertisement that explains all of the reasons why GEICO is better than the other auto insurers, rather than just tell the audience the percentage of how much they will save. The advertisement displays two popcorn containers, one bigger than the other. Underneath the bigger popcorn cup, there are additional individual popcorns that seem to have fallen out of the cup and brackets with the company 's qualities. The bigger cup also has the name GEICO in big, bold letters above the cup, while the smaller
When you look at someone the first feature you look at is their eyes. The mascara industry knows this instinct all too well. Two respected companies in the industry are Covergirl and Revlon. In recent years the two companies have had great success in marketing their mascara products. Two of the accomplished lash products are Covergirl’s The Super Sizer and Revlon’s Lash Potion mascaras. In their commercials, the two brands have a few similarities as well as differences. Both commercials have similar target audiences, promise glamorous lash results, and have attractive female endorsers. On the opposing side, the commercials are different in regards to their theme, setting, and the endorsers chosen.
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
We have all heard the rhyme “sticks and stones may break my bones, but words will never hurt me.” The #LikeAGirl ad campaign by Always attempts to challenge this age-old axiom. In this ad, Always uses a strong emotional appeal to empower pre and post-pubescent girls, to reclaim the phrase as a positive one, and to demonstrate exactly how amazing it is to be a girl. However, the audience of this ad isn’t limited to the consumers that it aims to market toward. Always also markets this ad toward parents that buy feminine hygiene products for their daughters. By exposing the latent sexism of this common barb, it sends a message to parents that they need to help to empower their daughters as well as teach their children that these comments can be hurtful. The successful combination of rhetorical devices proves that this ad campaign has hit it’s intended mark.
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
As the commercial begins, a woman with long blonde hair, named Florence, begins to speak to the camera. She tells us what the group was told to do prior to the interview. She says, “ I showed up to a place I had never been and there was a guy with a drafting board. I didn’t know what he was doing but then I could tell after several questions he was drawing me.” The artist doesn’t s...
During John F. Kennedy’s political campaign, there were many issues present that the candidate had to address: there was tension due to the communist threat, tension among American citizens due to the Civil Rights movement, and a recent recession that was very sluggish in recovering. Relating to these issues President Kennedy’s slogan was “getting America moving again”; these topics are addressed in a fast and effective manner in his minute-long television ad that was endorsed by the group: Citizens for Kennedy-Johnson. This ad was the best way to reinforce President Kennedy’s stance on the emergence of a new frontier. He was able to depict himself as a man of change and new beginnings due to his fresh perspective and young age which was a
Texts are political. Political in the sense that they produce messages that carry specific ideas and beliefs targeted toward a certain thinking body of people. A familiar phrase in America is, “art imitates life.” It defines life as essential to art, but can we say the reverse? Could life imitate art? The semantics of the phrase seem too ambiguous for such a statement. What is the definition of art, of life? The phrase suggests that art reinforces cultural and social beliefs by using the verb imitate. If art imitates life, then life imitates art. The verb is reflexive and positioned in the middle of the two words it is reflecting. It is true then, the language speaks for itself, and this political statement can be used as a tool to find the underlying cultural belief within a text.
As May approaches, many students, teachers, and parents prepare for graduation ceremonies. This time is often used for reflection upon all the accomplishments of those involved. Google, a world-renowned search engine has been using this reflection mentality in a multitude of its commercials. In 2011, the company released a commercial promoting its internet browser, Google Chrome (Nudd). This commercial, “Dear Sophie Lee,” was one of Google’s first, and it became an instant classic (Nudd). It was part of a string of advertisements centered upon the Chrome browser (Nudd). For her thesis paper, Ms.Vanessa To of Ryerson University compared a few of the Google commercials based on their likes and comments on YouTube. Her analysis showed people were more than ten times more likely to have a positive reaction to the video than a negative one (To). Google Chrome’s “Dear Sophie Lee” advertisement adeptly conveys its company’s message: “The web is what you make of it.”
In the beginning of the advertisement, you start hearing a ringing like you would when you call someone. The phone is answered and the operator on one end asks the address of the emergency. The woman/ caller on the other end replies the address back to the operator, and she says that she would like to "order a pizza". The operator is thoroughly confused as to why the woman would order a pizza through emergency services. The two go back and forth for 40 seconds of the one-minute commercial, as the operator has to catch on the fact that the woman is actually in distress. Finally, as the emergency service operator becomes aware that the woman needs help he tries to get her to stay on the line as he sends out a police officer to her, she kindly declines and promptly hangs up the telephone call, thanking the operator for sending aid. All while this unique conversation takes place you as a viewer are witnessing flashing of images, of shots throughout a contemporary modern style home that is disheveled in
Attention is first drawn to the two figures in the advert, one man and one boy. The relationship between the two will be investigated later, but it is assumed that this advert, by only featuring two male figures, is targeted at men.
The images in the advertisement play an important role in promoting the Chinese cellphone. The advertisement depicts a green snake that is looking as if it is about to bite whoever is in front of it holding the phone. It is a green snake with white patterns along its back. The snake is rared back in striking position with its mouth wide open and its sharp fangs out. The snake is the same color as the leaves behind it. Using figures such as a snake draws people 's attention because most people have a natural fear of snakes. The hands around the cellphone are bigger than the cellphone itself. The hands are large and rough while having short fingernails.The right hand is typing a question in the google searchbar while the left hand holds the phone.
used a model close up but she is not famous and we only see half of
The advert alongside is simple and straight to the point. It contains very few details but extremely large content by the choice of words and graphics. At a glance, one can know, without reading the text, what the advertisement is all about. The advertiser has used a cartoon image as opposed to a real person image in the advertisement. This however does not mean that the advert is meant for kids or people who love cartoons. This step is always taken to reduce detail and avoid viewers over dwelling on unnecessary aspects of the advertisement. The setting is also plain. The background has no more information. The advertiser’s has employed the use of this strategy to ensure that the viewer does not miss-associate the advertisement.
"Coke" is the second most recognized word throughout the whole world right after the word “Ok”. Take a moment and realize what this means. Almost everyone in the whole world knows what a Coke is and relate it to the Coca-Cola Company. The Coca-cola Company was founded in 1886. This is the same year the Coca-Cola soda was invented. I've seen people drinking this soda all my life and throughout my own life I have taken up this action as well. Coca-Cola has become very popular over the decades and has even stayed very well known the whole time. Why is that? Maybe it is because of their advertisements. This Coca-Cola advertisement expresses happiness with a Coke to persuade and even manipulate its audience with natural and pure imagery, includes