Financial Analysis on Running Shoes
Introduction
The design and sale of running shoes is an international business with companies such as Nike and Adidas being the leaders of it. The success of these firms is attributed to the fact that they take into consideration the diversity of the runners’ feet in the design stage of their production. Their customers regularly look for shoes that fit well but are flexible at the same time. In other words, the shoes should be as light and comfortable as possible. These companies produce a broad range of running shoes depending on a person’s weight, Gait & posture, and stride habits. The varieties of shoes produced are also created for different topographies, distances, ground hardness and weather. Light
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ANALYSIS
Break-Even Analysis
In this case, the following formula will be used to determine the number of units needed by a business to break-even.
Assuming the average price of a pair of light up running shoes in Nike is $150, the fixed costs being $9892 million by 12.5%, which is $1236.5 million for running shoes.
Nike’s Revenue from running shoes from the assumptions made will be $3825 million. In 2015, the variable costs were 54% of the revenue. The total cost of producing running shoes was, therefore, $2082 million. Given the premises of the number of units sold were 66 million. Using the formula given, the value of goods that should be sold for Nike to break even are estimated to be 10.4 million, was it to launch a new brand of light-up shoes.
Return on Investment
To measure the return and efficiency of an individual business, the formula used is as follows:
The financial manager calculates ROI using the profit figures and balance sheet figures. This accounting model is used for decision making for investors to see what their investment yields in a particular period. If the investors find that their investment is profitable, they may be prompted to invest in other sectors of the business and even partake in new business
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The change is not matched by a corresponding change in assets, and this may affect the financial position of the company significantly.
Proforma Income Statement The profit of Nike is predicted to be steadily increasing despite the continual increase in fixed and variable costs of the business as per the Proforma Income Statement. It can be noted that the vast change in ‘Other Income/Expenses’ in 2015 from 2014 may hurt the earnings of the company in the long run.
Conclusions
The predicted changes will aid the management team to prepare for future adversities in the cash inflow and operational activities and prevent liquidity. From the spreadsheets, it can be concluded that the main problems that need to be solved before they get out of hand are Notes Payable (Balance Sheet).Other Expenses (Income statement) and the Effect of Exchange Rate on Cash Flows. If these will take care of, the profitability and financial position of the company will no longer be
About $25.77 million dollars will be needed to break even. Since the total sales from 1997 were $287 million, there would need to be an increase of 8.98% in sales to breakeven. Looking at the domestic sales from 1997, it equaled to $191.3 million, therefore, an increase of 13.47% would be needed to
Assume required profit is equal to selling, general and administrative expenses so after expenses they will breakeven.
The blueprint of a Nike Shoe originates from the Nike Research Lab located at the Nike World Headquarters in Oregon. At the Nike Research Lab, researchers carry out various tests in biomechanics, physiology, sensory in order to customise the product to suit the best interest of the clients. In addition, various factors such as geography, age, gender are also taken into account in order to cater to appeal to the preferences and needs of different segments of the market. For example, according to the Lab, runners in the United States prefer hard surfaces while those in Europe prefer trails and thus this will affect the compositions of the footwear sold in different regions. The latest innovation of the Research Lab, the NikeFree Shoe enhanced overall athletic performance by stimulating the effect of running barefoot with added features which enabled the strengthening of muscles and lowering the risk of injuries.
An extensive research study will be initiated determining what the male customers want in an athletic shoe. These studies will take place online, by ground mail, and by telephone. Once the information is gathered the various types of men's shoes will then be developed focusing on the most popular needs determined by the survey results, which will include a question regarding price. L.A. Gear will then compare the needs of the customers to the industry leaders and determine how the leaders achieved the needs of the male customers and what opportunities L.A. Gear could use to "one up" the competition. L.A. Gear's shoes already focus on comfort, style, and fashion and will now include high performance.
Only a week earlier, on June 28, 2001, Nike had held an analysts' meeting to disclose its fiscal-year 2001 results.1 The meeting, however, had another purpose: Nike management wanted to communicate a strategy for revitalizing the company. Since 1997, its revenues had plateaued at around $9 billion, while net income had fallen from almost $800 million to $580 million (see Exhibit 1). Nike's market share in U.S. athletic shoes had fallen from 48%, in 1997, to 42% in 2000.2 In addition, recent supply-chain issues and the adverse effect of a strong dollar had negatively affected revenue.
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
The following content provided will include information regarding Nikes Inc. cash management strategies, which will include more in depth information from the previous group paper. In addition, working capital recommendations will be provided to senior management base on next year’s in the pro-forma financial statements.
Lululemon’s has to produce and sell 150,000 jackets in order to cover their total expenses, fixed and variable. At this level of sales, Lululemon’s will breakeven (profit = loss).
Nike’s Asian operations had previously continued to soar generating US$300 million in 1994 in revenues to a whopping US$1.2 billion in 1997. However based on the Asian economic crisis, this had adversely affected revenues, while regional layoffs were inevitable. Nike also performed well in the European market generating about US$2 billion in sales and a good growth momentum was expected, however, some parts of Europe were only slowly recovering from an economic downturn. In the Americas (Canada and the U.S.A.), Nike experienced a growth rate for several quarters. The U.S. alone generated approximately US$5 billion in sales. The Latin American market at this point was exposed to economic volatility; however Nike still saw them as a market with “great potential for the future”.
Has anybody here ever walked into a shoe store looking for a running shoe? You were probably dazed and confused because there were just so many different brands and styles to choose from. Now a days, shoe stores stock their running sections with different brands and styles. If you are one of those people who has not been shoe shopping in years, then prepared to be shocked. Technology and designs of running shoes have changed drastically. Running shoes are better than ever now, due to these changes. Also, with all the different name brands such as Asics, Brooks, New Balance, Nike and others, you can assure yourself your are paying for a quality product.
Right now Reebok is the closest company to Nike and is $2,459 behind in value
The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change
In order to boost revenue, management decided to develop more athletic-shoe products in the midpriced segment, which are sold for $70-$90 a pair. As for the cost side to be considered, Nike planned to put more effort into expense control. The company executives forecasted long-term revenue growth targets of 8% to 10% and earnings growth targets of above 15%. In order to make an investment decision regarding the mutual fund she managed, Ford decided to develop her own discounted cash flow forecast. Since Ford was not sure whether to buy the stock, she asked Cohen to estimate
To breakeven, we would have to sell 267,857 units. We plan on selling the Galaxy Note 8 at a price of $499 which is cheaper than our previous phones in the Galaxy Note line. Consumers aren’t going to purchase a new smartphone if the price is going to be in the same range of the Galaxy Note 7. So we are going to be selling the smartphone at a discount. We are using odd-even pricing for the Samsung Galaxy Note 8. It gives a sense to the consumer that they will be purchasing the Samsung Galaxy Note 8 at a bargain, instead of using the even pricing method. The cost to make the smartphone itself is around $275. There will be a picture below that will explain the details of the build of the smart phone. For the breakeven I subtracted the Total Cost from the Total Revenue. The profit for year 1 will be $1 billion dollars, I subtracted the total revenue for year 1, which was $1.06 billion and subtracted that number by the fixed cost amount of $60
Nike’s positioning in the market has more of a mass appeal compared to their main competitor Adidas who strive to make products for elite athletes. The positioning strategy for Nike is currently working at a satisfactory level as Nikes global annual sales between 2013-2014 was reported as 27.8 billion (Statista, 2014) compared to Adidas’ 19.95 billion (Statista, 2014). The global market for sports apparel is expected to grow at a compound annual growth rate of 4% between 2012-2019, Nikes compound annual growth rate during 2010-2012 was 12.3% which is an excellent result as the brand’s growth was larger than the market as well as outgrowing Nike’s closest competitors Adidas, Puma and Asics (Forbes,