ENGL1103 Unit 3 Written Assignment Analysis

ENGL1103 Unit 3 written assignment 1 of 4

ENGL 1103 Unit3 written assignment

University of People

ENGL1103 Unit 3 written assignment 2 of 4

Although there are several features to be a good writing, the most important trait in a business context is to persuade or motivate a reader to conduct a target action. For this purpose, the ancient Greek teacher Aristotle claimed “three elements of rhetoric, or the art of presenting an argument”; logos (logic), ethos(ethics and credibility), and pathos (emotional appeal) (Saylor Foundation,

n.d.). Kostelnick and Roberts (1998) also proposed the cognate strategies to create an effective writing; clarity, conciseness, arrangement, credibility, expectation, reference, tone, emphasis, and engagement. Here, I only pick up five strategies;

ENGL1103 Unit 3 written assignment 3 of 4 The credibility strategy is to acquire an impression to be trustworthy. People often judge the value of information based on who provide it, but not what it is. This principal is true in written communication as well. Unlike oral communication, a reader usually can’t see your non-verbal language such as facial expression and clothes he/she wears. However, a reader still infers the writer’s personality, ability, and trustworthiness by looking a style of writing. Therefore, a writer should care about his/her writing style and avoid features to affect his/her impression negatively.

For example, I always make an effort to avoid spelling, grammar, and syntax errors when I make a document. Additionally, I have decided to use a word processor to create a decent document and did not handwrite. I believe these efforts make my writing decent and increase the credibility. The reference strategy is to support one’s opinion by other authoritative sources or pieces of evidence. We use this strategy in everyday life intentionally or unintentionally. For example, once I promoted sales of a diet supplement that