Starbucks vs Dutch Bros. Every coffee addict knows, the day just does not begin until one’s mouth has had a taste of that glorious, roasted brew. Now, whether one likes a venti iced skinny hazelnut macchiato, sugar-free syrup, extra ice, no whip, the father, the son, and the holy spirit, or simply a cup of Americano, dark; the general consensus is that the combinations are virtually unlimited and the cafes are a plenty. However, coffee lovers beware of the hype; Starbucks may seem the prominent choice for a morning cup of joe but when it comes down to it, Dutch Bros. is the only way to go. As previously mentioned, the combinations are virtually unlimited, something that Starbucks seems to take to heart when comprising their menu options. Starbucks selection for CSR parallels that of its menu, extensive yet counterproductive. They brandish programs such as sustainable farming, career opportunities as well as other local community programs; essentially investing money in programs for other people to operate. Even companywide programs such as career advancement and achievement, ultimately only goes as far hiring a diverse group of individuals and offering tuition assistance. Adversely, Dutch Bros. is committed to positively impacting every community they infiltrate; whether it be through community service or simply by being that silver lining in someone’s day. In order to ensure this culture continues, Dutch Bros. only franchises within the company, “Dutch Bros., based in Grant Pass, Ore., only hires and promotes only outgoing optimists committed to customer service. No bad tempers allowed” (Adams). With this model, a college dropout can potentially own their own business as long as they are genuinely, salt of the earth, model citizens. In a world, where big corporations throw money at a problem and call it social responsibility, Dutch Bros. and their ability to impact a community in such a positive manner, is truly a breath of fresh
Seattle-based Starbucks recently announced another price increase for all milk-based beverages at the largest coffeehouse/coffee bar chain in the world. With its trendy appeal and shop on every block personality, Starbucks built itself into one of the premiere brands in the world alongside Google, McDonalds, and Coke. With growth comes competition from all directions. Along with longtime Starbucks enemy Dunkin Doughnuts, a new contender for the java king title has emerged as new java joint, High Point Coffee pushes its way into the fray. Based in Mississippi, the newbie java spot has only been in business for less than five years. However, with its surge in revenues and customer retention, executives recently decided to push the brand nationally, going into direct competition with what they call
The local cafes are indirect competitors as they do not offer as wide range of beverages, as high quality of products as Second Cup. Considering these differences, the local cafes are not considered to be a threat to Second Cup. The specialty coffee retailer, Starbucks, on the other hand, is a direct competitor because it offers a similar selection of products. The strength of Starbucks is that it is acknowledged all over the world. But the weakness is that Starbucks is always overcrowded. Consequently, Starbucks is a close substitute to Second Cup and pose a significant threat of rivalry. However, Second Cup has a better quality of products, wide range of beverages and offers a friendly and pleasant atmosphere, that may work to the advantage of Second Cup in attracting and retaining consumers. Moreover, the prices of Second Cup products are cheaper. Although Second Cup has a number of competitors including Starbucks and local coffee houses, Second Cup has a competitive advantage in terms of differentiations and brand
Besides, starbucks is serving more than 70 different types of drinks to their worldwide customers and they not only known for selling brewed coffee, but also best sellers for other hot and cold beverages such as espresso beverages, chocolate beverages, Frappuccino blended coffees, Frappuccino blended crème, blended juice drinks, brewed tea, iced shaken teas. They’re real delicious drinks that loved mostly by today’s adults and especially teenagers. Besides that, they also are selling drinks, smoothies, bottled drinks and fresh fruit juices as a additional
When British-Dutch conglomerate, Unilever, bought Ben & Jerry’s (an American based ice cream manufacturer) in 2001, fear struck the business community and the Unilever acquisition became the Ben and Jerry’s sellout – the situation called the future for the ice cream company’s social justice values and grassroots business practices into question. Ben Cohen and Jerry Greenfield built their ice cream company, which started out as a simple ice cream shop in an old gas station, upon being “…fair to its employees, easy on the environment, and kind to its cows. The company pioneers the pursuit of business with a double bottom line—profits and people—that Cohen and Greenfield called the ‘double dip’ ” (Page and Katz 39). Essentially, the business did
Why spend two dollars for a coffee from Starbucks when you could spend a dollar at Dunkin Donuts or even McDonalds? Everyone knows Starbucks is more expensive but that doesn’t stop them from buying it. At 10 am the Hazard Ave. Starbucks always has a line out the door. Why don’t those people just travel a minute down the road to Dunkin or McDonalds to get cheaper coffee? What it comes down to is, are you willing to pay more for a better taste coffee? Although some may argue that McDonalds or Dunkin’ has better coffee. Every person develops their own taste for coffee, whether they like it with cream and sugar or black. Personally, I’m a fan of my coffee with a little bit of milk. It really allows...
It is a well known fact that most Americans can not start off their day until they have their morning coffee. Most people are constantly on the go, and they need their coffee fast and at a reasonable price. That’s were Dunkin’ Donuts comes into play. Dunkin’ Donuts is one of the leading coffee houses not only in the United States but globally as well. However, Dunkin Dounts has a powerful competitor, Star Bucks. These two coffee chains are reaching out to their target market in different styles that make each business successful.
McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations.
The Starbucks Corporation is built around an experience, the Starbucks experience. While the Starbucks experience is most notably associated with the way customers are treated, one could argue however, that the Starbucks experience transcends just the way customers are treated. The Starbucks experience is an all encompassing culture that revolves not just around customers but also to employees, or “partners” and suppliers. Burks (2009) notes that the company cares about the footprint it leaves, no matter where it does business; “the company is dedicated to making positive contributions to the communities where it doe...
Starbucks coffee sizes include short, tall, grande, venti, and trenta. Flavors include vanilla, mocha, cinnamon, caramel and many more. Starbucks believe in the four fundamentals of brewing which is proportion, grind, water, and freshness.Starbucks have more than 30 blends and single-origin premium coffees.Starbucks food products include baked pastries, sandwiches, salads bistro boxes, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups.They also have many baked goods for example they have cinnamon buns and bagels.
“ Can I get a double, upside-down caramel macchiato with nonfat soy milk with no foam?” This may sound like a normal order in this crazy, modern and busy world. Though where one may order this drink may vary on their preference, whether it is Starbuck 's or Peet’s coffee, you will run into people who have very strong opinions of where they get their coffee. I, myself, am not different. For me, I am personally pulled in by the strong aroma of coffee bean, the quiet atmosphere and the coffee drinks actually tasting like coffee, rather than the domination of sugar that is Peet’s. Starbucks does have it appeal of having a mass variety of drink choices, the convenience of being just around the corner, and it shelves full of personalized merchandise,
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
For years, Starbucks is known for its creativity and innovative ideas added to their products or
The improvements to coffee brewers and the innovation of Keurig has allowed for Starbucks to repackage their products and distribute it as a home product. Many of the flavors consumers could only get from the Starbucks espresso machine in the store can now be duplicated in the home. The opportunity for continued expansion is present. Coffee is quickly being consumed in almost every country in the world, Starbucks has a legitimate opportunity to influence those countries without the Starbucks brand to open their doors.
They have improved their HR notables over the years to establish a competitive total compensation package, as a means to increase their employee relations and reduce turnover. In 2013, Starbucks had nearly 4 million applicants and only hired 50,000 (Lutz, 2014). This means Starbucks hires less than 1% of their candidate pool (Lutz, 2014). Due to the abundance of eligible workers, Starbucks can focus on the candidate and select the most qualified talent for the position. When a candidate is offered a Starbucks position, they are not just employees of Starbucks, they are considered “partners of Starbucks” (Working, n.d.). This uniqueness also coincide with their benefits program, which is wisely named, “Your Special Blend” (Working, n.d.).
Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013).